Signpost (company)
| Company type | Private |
|---|---|
| Industry | Software, Customer relationship management, Marketing automation |
| Founded | 2010 |
| Founder | Stuart Wall, John Buchanan |
| Headquarters | New York City , United States |
Area served | United States |
| Products | CRM and marketing automation software platform |
Signpost is a software firm focused on CRM and marketing automation solutions designed to assist local enterprises in attracting and retaining customers.
The company earned recognition as one of America's Most Promising Companies by Forbes during 2014 and 2015. Based in New York City, Signpost also maintains offices in Austin and Denver.
In both 2014 and 2015, Signpost received "Top Workplace" honors from The Austin American-Statesman as well as Crain's New York.
Product
Signpost's platform facilitates digital engagement between businesses and their clientele. Its software automates three essential processes crucial for nurturing customer relationships: managing online presence management, gathering customer data, and executing remarketing campaigns.
Through online presence management, Signpost enables local businesses to update, confirm, and optimize their details across social and mobile platforms such as Google+, Facebook, and Yelp. The system collects customer information from emails, phone interactions, and credit card purchases to develop detailed profiles. Leveraging this information, it automatically delivers tailored follow-ups aimed at driving new customer acquisition, repeat business, positive five-star feedback, and referrals.
History
Established in 2010 by Stuart Wall and John Buchanan, both alumni of Harvard Business School, Signpost has secured $30 million in venture funding from investors including Georgian Partners, Google Ventures, Spark Capital, OpenView Venture Partners, Scout Ventures, along with angel backers like Jason Calacanis, Thomas Lehrman, and Jack Herrick.