Silverpop
| Company type | Private |
|---|---|
| Industry | Software, Digital marketing |
| Founded | 1999 |
| Founder | Aaron Shapiro, David Bloom |
| Fate | Acquired by IBM |
| Headquarters | Atlanta , United States |
Key people | Bill Nussey (CEO) |
| Products | Cloud-hosted digital marketing platform |
| Parent | IBM |
Silverpop was a software firm located in Atlanta that focused on digital marketing solutions. In 2014, it became part of IBM through acquisition.
Overview
Founded in 1999 by Aaron Shapiro and David Bloom, Silverpop Systems originally operated under the name Avienda Technologies. From 1999 to 2000, the company attracted $35 million in investments from Draper Fisher Jurvetson and Gray Ventures, during which Bill Nussey was named CEO. In April 2013, Silverpop obtained an additional $25 million funding round led by Escalate Capital Partners and Silicon Valley Bank.
In March 2014, IBM purchased Silverpop in a transaction valued at $275 million.
Platform
Silverpop offered a cloud-hosted platform that provided marketers with valuable customer data and automated personalized communications to improve precision in marketing campaigns.