Simple Health Plans
| Company type | Limited liability company |
|---|---|
| Industry | Health insurance |
| Founded | 2015 |
| Founder | Steven Dorfman, Matthew Spiewak |
| Fate | Subject to FTC legal action and receivership |
| Headquarters | United States |
Area served | United States |
| Products | Limited benefit plans, medical discount memberships |
| Parent | Health Benefits One LLC (trade name affiliation) |
| Website | simplehealthreceivership |
Simple Health Plans is a Florida-registered limited liability company established in 2015 by Steven Dorfman and Matthew Spiewak. Additionally, Simple Health and Simple Health Plans function as trade names for Health Benefits One LLC, another Florida LLC created by the same founders in 2012. On May 14, 2019, the Federal Trade Commission (FTC) obtained a preliminary injunction against Simple Health Plans LLC along with its related entities.
In 2018, the FTC initiated legal action against Simple Health Plans and its affiliates, accusing them of deceptive marketing practices and breaches of the FTC Act and Telemarketing Sales Rule. The company made false assertions regarding partnerships with prominent insurers such as AARP and Blue Cross Blue Shield, while improperly using logos from Anthem and Cigna. Through an array of misleading websites—including trumpcarequotes.com—and about 128 third-party lead generation platforms, Simple Health Plans amassed roughly USD $100 million in commissions from the sale of limited benefit plans and medical discount memberships.
Most products sold by Simple Health were administered by Health Insurance Innovations (HII), now operating as Benefytt Technologies. HII is currently subject to multiple shareholder and consumer class action lawsuits, along with regulatory scrutiny alleging fraud against investors and policyholders. The Better Business Bureau has assigned the company a D− rating due to persistent unresolved complaints.
Federal authorities froze assets belonging to the companies and Steven Dorfman, appointing a receiver to oversee their management. Among the seized possessions were luxury automobiles such as a Lamborghini Aventador and a Rolls-Royce Wraith. According to the New York Times, Dorfman was described as “the architect of this scam,” diverting millions from defrauded customers to finance private jet travel, gambling activities, upscale homes, luxury vehicles, jewelry valued over $1 million, and a $300,000 wedding held at Miami’s St. Regis Hotel.
Affiliated Companies
The FTC lists the following entities as subsidiaries or affiliates connected to Simple Health Plans:
- Simple Health Plans LLC
- Health Benefits One LLC
- Health Center Management LLC
- Innovative Customer Care LLC
- Simple Insurance Leads LLC
- Senior Benefits One LLC
The First Interim Report from the receivership additionally identifies these associated organizations:
- Simple Insurance Leads
- Health Benefits Center Corporation
- Soluciones Omfri, SRL
- Venture Vocational Institute, Inc.
- HBC Direct, LLC
- NMS Insurance Agency, LLC d/b/a Essential Insurance Agency
- Shift Health Solutions, LLC