Sir Pizza
| Company type | Private |
|---|---|
| Industry | Restaurant |
| Founded | January 1, 1957 in Lafayette, Indiana, United States |
| Founder | Wendell Swartz |
| Headquarters | Muncie , United States |
Area served | United States (including Indiana, Kentucky, Michigan, North Carolina, Pennsylvania, Tennessee, Florida) |
| Products | Pizza |
Sir Pizza is an American restaurant chain specializing in pizza. The first establishment was launched in 1957 by Wendell Swartz in Lafayette, Indiana, originally named Pizza King. Independently, Robert Swartz, Wendell’s brother, founded a distinct chain under the same Pizza King brand in 1965, based in Muncie, Indiana. The brand expanded beyond Indiana in 1966 using the "Sir Pizza" name. Within Indiana, both entities continue operating under the Pizza King title. Sir Pizza’s slogan, "Good to the very edge," emphasizes its characteristically thin crust that allows toppings to reach the crust’s perimeter.
Franchise agreements for Sir Pizza have been established in states including North Carolina, South Carolina, Tennessee, Michigan, Florida, Indiana, Kentucky, and Pennsylvania.
Food and advertising
The company promotes its pizza with the tagline "Good to the Very Edge," drawing attention to its nearly flat pies where sauce, cheese, and toppings extend fully to the crust’s border. Unlike conventional pizzas that use sliced pepperoni, Sir Pizza opts for ground pepperoni crumbles spread evenly across the surface, similar to the distribution of sausage.
Indiana
Pizza King runs several corporate stores in its home base of Muncie, Indiana, alongside numerous franchises throughout the state.
Kentucky
Sir Pizza franchises are present in multiple locations within Lexington and one outlet in Winchester.
Michigan
Franchise outlets are found in East Lansing, South Lansing, and Battle Creek.
North Carolina
The franchise network serves communities including High Point, Thomasville, Troy, Siler City, Asheboro, Randleman, and Burlington, North Carolina.
Pennsylvania
Franchise operations exist in locations such as Pittsburgh, Wexford, and Warrendale.
Tennessee
Key Tennessee markets with Sir Pizza franchises include Murfreesboro, Burns, Antioch, Hermitage, Nashville, Goodlettsville, Shelbyville, Bellevue, Fairview, and LaVergne.
Florida
Two franchise locations serve the greater area of Miami.
France
A franchise operated briefly in Paris from 2002 until 2007.