Sita Abellán

Sita Abellán
Sita Abellán
Born	March 27, 1993 (age 33); Murcia, Spain
Occupation(s)	DJ, model, fashion designer, stylist, photographer
Known for	DJing, fashion design, modelling, styling

Maria Abellán, widely recognized as Sita Abellán, is a multifaceted Spanish artist active as a DJ, model, fashion designer, and stylist. Initially establishing herself in the modelling industry, she rose to wider attention through her creative posts on Tumblr and Instagram. Over time, she transitioned into roles as a techno DJ and a designer specializing in fashion and jewellery. Her aesthetic uniquely combines elements from '90s club kid culture, Harajuku street style, and goth dominatrix themes.

Career

Born on 27 March 1993 in Murcia, Spain, Abellán relocated to Milan in 2013 to pursue studies in advertising and public relations at the Catholic University of the Sacred Heart. She secured representation with Monster Management, which facilitated her participation in various advertising campaigns and runway presentations. In 2015, Rihanna came across her digital content and cast her in the music video for "Bitch Better Have My Money," which opened doors to additional prominent collaborations.

Fashion

Abellán’s debut clothing collection inspired by Japanese culture, titled Pain, was created for the Warsaw-based fashion label MISBHV. Subsequently, she developed rave-influenced collections alongside Faith Connexion and produced capsule lines with HTC, MISBHV, and Freak City. Among her designs is a club kid–style peekaboo bag for Fendi. She also appeared on the runway for Rihanna’s Fenty x Puma show during Paris Fashion Week in Fall 2016 and walked for Fausto Puglisi at Milan Fashion Week. Her work has been highlighted in independent publications such as Glassbook and Nylon Mexico. Additionally, she styled Riccardo Tisci for his 2017 Nike collaboration. At Coachella 2018, she connected with reggaeton artist J Balvin, becoming his exclusive stylist and overseeing GUESS x J Balvin Colores, the brand’s 2020 campaign. In 2019, Abellán launched Lilith, her own jewellery brand featuring serpent motifs and a tarot-inspired look book photographed by Jordan Hemingway.

Photography

In 2018, Abellán partnered with Kim Kardashian on a photography project where she took on roles as both stylist and photographer during a shoot at a Los Angeles residence for ODDA magazine.

Dance music

Her passion for electronic music originated during her teenage years, leading her to DJ at an underground bar in her hometown. She later secured a residency at Provocateur club in New York City and performed at notable Manhattan venues including Up&Down and Flash Factory. Internationally, she has appeared at events such as Ibiza parties, festivals across South America, Sónar Festival, Hard Summer Music Festival, and LA’s Hard Fest. Her sound merges electroclash with techno influences drawn from artists like Miss Kittin, The Hacker, DarkHawk, and Nicole Moudaber. Furthermore, Abellán frequently DJs at gatherings hosted by fashion designer Jeremy Scott.

References

External links