Sitrion
| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2004 |
| Founder | Greg Reinacker |
| Headquarters | Denver , United States |
Area served | Global |
Key people | Daniel Kraft (CEO and President, from 2012), JB Holston (CEO 2004–2010) |
| Products | Sitrion Social Workplace, Sitrion Social, NewsGator Enterprise Server (NGES) |
| Parent | Limeade (acquired in 2018) |
Sitrion (previously known as NewsGator Technologies) is a global software enterprise located in Denver, Colorado. Established in 2004 under the name NewsGator, the company originally specialized in consumer RSS aggregation before transitioning its focus to enterprise mobility and collaboration solutions. In 2007, it secured $12 million in investment capital and later acquired Tomoye in 2010. After purchasing Sitrion in 2013, the firm rebranded itself as Sitrion in 2014.
Corporate history
Greg Reinacker founded NewsGator in 2004, initially financing it independently before obtaining early Series A and B investments from Mobius. In 2005, the company completed a third funding round of $6 million and acquired Bradbury Software, known for its FeedDemon and TopStyle products. Subsequent financing rounds included $12 million raised in 2007 and another $10 million in 2009. JB Holston held the CEO position from 2004 until 2010.
Expanding its enterprise collaboration suite, NewsGator acquired Tomoye, a Canadian firm with a focus on government clients, in 2010. Daniel Kraft assumed the roles of CEO and President in 2012.
The acquisition of Sitrion, a former partner, in 2013 expanded the company's offerings to include enterprise social networking software. The following year, the business adopted the Sitrion brand and prioritized its main product, Sitrion Social Workplace. Kraft highlighted that social collaboration platforms improve employee engagement by cultivating effective internal networks.
In 2018, Limeade, a company specializing in employee engagement solutions, acquired Sitrion to incorporate its acclaimed employee experience technologies.
Sitrion Social
Sitrion Social serves as an extension for SharePoint with integration capabilities for SAP. The release of version 3.0 in late 2009 introduced microblogging features. By 2012, the company had ventured into vertical industries and developed compliance-focused products through collaboration with HiSoftware. A streamlined user interface for NewsGator Tomoye was launched in 2011. Sitrion Social enhances Microsoft SharePoint and SAP workflows by delivering Facebook-style collaboration tools designed specifically for business environments.
The publication Computers and Applied Sciences commended version 2.7 of Social Sites for its intuitive user interface and support for synchronization across multiple devices.
Past software
Initially operating as NewsGator, the company created consumer-oriented RSS software beginning in 2002 that alerted users to blog and news updates. It was among a select group of RSS readers integrated directly with Microsoft Outlook. Version 1.3 released in 2003 introduced newsgroup subscription capabilities within Outlook along with enhanced organizational tools. The 2.0 update in 2004 added mobile alerting features and access to exclusive content. By that year, NewsGator had established itself as a leading RSS application and collaborated with PR agency Edelman to develop Hosted Conversations tailored for Edelman’s clients. Integration with Factiva was also implemented during this period. Toward the end of 2005, NewsGator shifted focus toward enterprise customers by launching its NewsGator Enterprise Server (NGES) offering.