SmartAsset
| Company type | Private |
|---|---|
| Industry | Financial technology |
| Founded | July 2012 |
| Founder | Michael Carvin, Philip Camilleri |
| Headquarters | New York City , United States |
Area served | United States |
Key people | Michael Carvin (CEO), Philip Camilleri (CTO) |
| Products | Personal finance resources, SmartAdvisor digital service, Captivate feature |
| Website | smartasset |
SmartAsset is a financial technology firm established in July 2012 by Michael Carvin (CEO) and Philip Camilleri (CTO), with its headquarters located in New York City. The company provides consumers with a variety of resources, including articles, guides, reviews, calculators, and tools designed to support decision-making in personal finance. It is disclosed that SmartAsset receives payments from companies featured on its platform, which may affect the positioning of products.
Additionally, SmartAsset runs SmartAdvisor, a digital service that links individuals with financial advisors.
History
Founded as part of the Y Combinator accelerator program in July 2012, SmartAsset initially concentrated on home purchasing. Over time, it broadened its offerings to encompass tools and content related to taxes, retirement planning, banking services, and investment options.
The company has also produced research based on data analysis covering subjects like top cities for women working in technology and cost-effective places to live.
In 2015, SmartAsset launched Captivate, a feature enabling financial media outlets to integrate its tools directly into their digital content.
SmartAdvisor was introduced in 2018 as a lead generation platform designed to connect consumers with qualified financial advisors.
Investment and finances
Having secured more than $161 million in total funding, SmartAsset completed a $110 million Series D round in 2021 that valued the company at over $1 billion, granting it unicorn status. Prominent investors include Y Combinator, Focus Financial Partners, SV Angel, Brendan F. Wallace, Quotidian Ventures, and IA Capital Group.
Awards
- Runner-up at the Webby Awards in 2013
- Honoree at the Webby Awards in 2014