Snappr
| Company type | Private |
|---|---|
| Industry | Technology, Photography |
| Founded | May 2016 |
| Founder | Matt Schiller, Ed Kearney |
| Headquarters | San Francisco , United States |
Area served | Australia, United States |
Key people | Matt Schiller (CEO), Ed Kearney (COO) |
| Products | On-demand professional photography booking, Photo evaluation tool (Snappr Photo Analyzer) |
| Website | snappr |
Snappr is a San Francisco-based tech firm that specializes in providing on-demand professional photography booking solutions. The company also features a complimentary photo evaluation tool designed for social media profiles. Among its principal backers is the startup accelerator Y Combinator.
History
Established in May 2016 by Matt Schiller (CEO) and Ed Kearney (COO) in Sydney, Australia, Snappr originally operated within Sydney, Melbourne, and Brisbane. The founders, who connected at the University of New South Wales, had previously launched GownTown, an online graduation apparel retailer. By August 2016, the company secured AUD 500,000 in pre-seed capital, with notable support from Australian cricket captain Steve Smith.
In early 2017, Snappr became part of Y Combinator and inaugurated an office in San Francisco. By February of that year, its services expanded to include major Australian cities and U.S. regions such as San Francisco and San Jose. During 2017, it raised $2 million in seed funding from investors including Airtree Ventures, Lars Rasmussen (co-founder of Google Maps), and Justin Waldron (co-founder of Zynga). That same year, Snappr introduced its Photo Analyzer tool for platforms like LinkedIn. Mattermark identified Snappr as the fastest-growing startup among Y Combinator’s Winter 2017 batch.
Technology
Snappr’s primary service is a marketplace for on-demand professional photography bookings that connects vetted photographers with clients seeking photoshoot services. The selection process for photographers is stringent, evaluating portfolios, equipment quality, prior experience, and customer service feedback; only approximately 5% of applicants are accepted onto the platform.
The company applies fixed pricing determined by hours booked and the quantity of photos delivered. Photographers are assigned to clients based on factors such as geographic proximity, availability, and area of expertise.
Furthermore, Snappr provides the free Snappr Photo Analyzer—an AI-powered tool that assesses the quality and impact of professional headshots used on platforms like LinkedIn. The firm also releases anonymized analytical reports derived from tens of thousands of professional photographs to highlight industry trends.