Snappy Gifts
| Company type | Private |
|---|---|
| Industry | Human resources, Enterprise software |
| Founded | 2015 |
| Founder | Dvir Cohen, Hani Goldstein |
| Headquarters | New York City , United States |
Area served | Global |
Key people | Hani Goldstein (CEO), Dvir Cohen (CTO) |
| Products | Online gifting platform for organizations and consumers |
Number of employees | 200+ (2023) |
Snappy Gifts is a global enterprise headquartered in New York City. Established in 2015 by Dvir Cohen and Hani Goldstein, the company provides an online platform that allows organizations to deliver customized gifts to their workforce. In October 2022, Snappy broadened its offerings by launching a gifting platform aimed at consumers. Operating within the human resources and enterprise software industries, Snappy specializes in solutions for both corporate and individual gifting needs. By 2023, the company reported revenues of $30 million, employed more than 200 staff members, and held assets valued at $104.8 million as of 2022. The leadership team, including CEO Hani Goldstein and CTO Dvir Cohen, drives innovation in employee engagement through tailored gifting experiences.
History
Snappy Gifts was initiated in 2015 by Dvir Cohen and Hani Goldstein in San Francisco, before relocating its main office to New York. The company initially secured $1.6 million in funding and concentrated on personalized gifts for individual clients but shifted its focus toward corporate gifting in 2017 with the introduction of an enterprise-level platform.
A branch was also established in Tel-Aviv. In 2017, Snappy became part of the third cohort of Retail Accelerator XRC Labs. By late 2018, its research identifying the top 25 least favored corporate gifts attracted attention from Business News Daily and Fortune Magazine.
In 2019, Snappy raised an additional $8.5 million through investments led by 83North and Hearst Ventures. That same September, Forbes Magazine recognized it as one of the "10 Most Promising Young Israeli Startups in New York." The firm collaborates with prominent companies such as Microsoft, Amazon, Adobe, Comcast, and Uber, alongside human resources organizations like TriNet, ADP, and BambooHR.
By early 2021, Snappy topped Inc. magazine's list of the Top 250 Fastest-Growing Private Companies in the New York metropolitan region. In May, it secured $70 million during its Series C funding round. Later that year, in August, Snappy expanded its Tel Aviv operations by leasing significant office space within the Rubinstein Towers complex.
The consumer gifting platform was introduced in October 2022. However, due to economic challenges impacting the technology sector, Snappy reduced its workforce by nearly 30% in January 2023.
In April 2024, the company completed a $25 million Series D financing round led by Qumra Capital, achieving a valuation close to $200 million. During 2023, Snappy experienced a 40% increase in revenue, reaching an annual total of $30 million.
In January 2025, Snappy acquired Covver, a platform specializing in corporate merchandise gifting. CEO Hani Goldstein stated that Covver would serve as the “swag channel” within Snappy’s ecosystem, utilizing Covver's expertise to enhance Snappy's gift distribution capabilities.
The Snappy platform
Accessible on both mobile devices and desktop computers, the Snappy Gifts platform enables businesses and individuals to utilize personalized gifting solutions informed by employee demographics such as age, gender, and geographic location. It integrates with calendar events like birthdays and work anniversaries to offer customized gift suggestions. Recipients receive their gifts via text message or email featuring a "virtual scratch card" that reveals a pre-selected present. Employees have the option to accept or exchange their gift selections while employers receive purchase notifications through email. Snappy partners with retailers including Amazon, Birchbox, Cloud9Living, and Best Buy to source gifts. Additionally, the platform includes a "thank you" note feature that allows managers to monitor employee engagement and measure impact effectively.