Social Blade
| Company type | Private |
|---|---|
| Industry | Social media analytics |
| Founded | February 2008 |
| Founder | Jason Urgo |
| Headquarters | United States |
Key people | Jason Urgo (Founder and CEO) |
| Products | Social media analytics and statistics, consulting, channel management solutions |
| Website | socialblade |
Social Blade (occasionally written as SocialBlade) is a U.S.-based social media analytics platform that predominantly monitors YouTube metrics, in addition to gathering statistics from Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive. Functioning as an independent API aggregator, it compiles data from various social networks. The enterprise is headed by its founder and CEO, Jason Urgo.
History
Jason Urgo established Social Blade in February 2008 initially to track statistics on Digg. By 2010, the focus shifted towards YouTube analytics. The business was officially registered as an LLC in October 2012, and in 2014, it broadened its offerings to include consulting and channel management solutions.
During the 2018 subscriber rivalry between T-Series and PewDiePie, Social Blade rose to prominence by launching a live stream that significantly increased user interaction and subscriber numbers. Capitalizing on this momentum, the company ran an April Fools' campaign in April 2019 that allowed users to playfully alter subscriber counts.
On December 14, 2022, Social Blade revealed a security incident involving a breach that compromised approximately 5.6 million records, impacting its data protection credibility.
In March 2025, Social Blade revamped its website design and ceased providing statistics for Twitter, Trovo, Mixer, Dailymotion, and DLive. The decision to remove Twitter data was driven by escalating API expenses, moving from a $200 monthly subscription to a mandatory Enterprise-level agreement.
Data collection and other functions
Social Blade operates by extracting information from YouTube’s publicly accessible API, compiling channel data collected over several days into an accessible format for users. The service delivers subscriber forecasts and live subscriber count updates to millions of users. Furthermore, Social Blade partners with content creators and YouTube multi-channel networks (MCNs) to support creators in establishing brand collaborations.
Social media platforms
YouTube’s official Twitter handle, @TeamYouTube, has noted that third-party applications such as Social Blade may not always display fully accurate subscriber activity. In reply, Social Blade clarified that its statistics are directly sourced from the YouTube API and depend on the platform's data integrity. The company’s community manager remarked that creators might observe more frequent adjustments to subscriber and view counts due to enhanced access to monitoring tools like Social Blade.
Media outlets
According to HuffPost, Social Blade provides estimated earnings for YouTube channels based on revenue per thousand ad impressions, offering ranges rather than precise amounts. Jenna Arnold, who manages support services at Social Blade, stated that CPMs (cost per thousand views) vary widely—typically between $0.25 and $4.00. Jason Urgo confirmed this scope, noting that although these figures fluctuate, they generally apply across most channels.