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Sotheby's International Realty

From Alfawiki
Sotheby’s International Realty
Company typeFranchise network
IndustryReal estate
Founded1976
FounderSotheby's (fine art dealers)
Area served
Worldwide (72 countries and territories)
ProductsHigh-end residential properties brokerage and promotion
Number of employees
19,000 sales professionals (2018)
ParentAnywhere Real Estate, Inc. (formerly Realogy Holdings Corp.)

Sotheby’s International Realty represents a distinguished brand in the luxury real estate sector, established in 1976 by the fine art dealers behind Sotheby's. Functioning as a franchise network, it focuses on the brokerage and promotion of high-end residential properties.

As of 2018, the organization comprised more than 19,000 sales professionals operating from 990 offices spanning 72 countries and territories around the globe.

Franchise system

In February 2004, Sotheby’s entered into a strategic partnership with Realogy Holdings Corp., now known as Anywhere Real Estate, Inc., which granted licensing rights for the Sotheby’s International Realty brand and initiated a franchise framework. Franchise rights are awarded to brokerages and qualified individuals who fulfill Realogy's standards. The franchisor offers comprehensive support in areas such as operations, marketing, recruitment, training, and business growth.

The company introduced a specialized website for farm and ranch listings in 2012, subsequently broadening its reach to niche markets including waterfront homes, golf communities, ski resorts, and historic estates.

Sotheby's International Realty operates offices worldwide, with a strong footprint in both the United States and Europe. Notable locations include Antwerp, Porto Montenegro, Paris, and Dublin.

Reside magazine

The firm produces Reside, a biannual publication that covers real estate and lifestyle topics. This magazine has been honored for its innovative design and editorial quality, receiving the Hermes Platinum Award in 2009.

See also

External links