Southern Marsh Collection
| File:Southern Marsh Collection Logo.svg | |
 A Southern Marsh retail location at Market Street in The Woodlands, Texas | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2008 |
| Founders | Matthew Valiollahi and Stephen Smith |
| Headquarters | , |
| Products | Apparel and accessories |
| Website | www |
Southern Marsh Collection, commonly referred to as Southern Marsh, is a U.S.-based retailer specializing in clothing and accessories, with its headquarters situated in Baton Rouge, Louisiana.
The company was established in 2007 by Matthew Valiollahi and Stephen Smith. Their product line includes a range of shirts, shorts, pants, outerwear, and accessories that reflect the essence of Southern culture.
History
In 2007, while attending Louisiana State University, Matthew Valiollahi and Stephen Smith collaborated to launch a brand focused on T-shirts and casual apparel inspired by Southern traditions. During his senior year, Matthew enlisted Stephen’s help to craft the brand identity, resulting in the creation of the signature mallard logo and the overall visual style of the company.
Initially, their business involved selling original designs; however, they soon progressed to developing fabrics from scratch. Their business strategy was further refined with guidance from Walter Morales, who was serving as an adjunct professor at Louisiana State University at that time.
Locations
Southern Marsh collaborates with more than 700 retail partners throughout the United States and operates manufacturing facilities across Asia. The brand has also broadened its presence through e-commerce platforms and produces officially licensed collegiate apparel. In August 2015, Southern Marsh earned recognition by ranking #689 on Inc. Magazine's list of America's 5,000 fastest-growing companies.
October 2018 marked the opening of Southern Marsh's first physical storefront at Market Street in The Woodlands, Texas.
Products
Initially, the brand's offerings were limited to T-shirts. Over time, the company has expanded its assortment to include a broad range of apparel and accessories such as shorts, trousers, dress shirts, jackets, pullovers, polo shirts, bags, performance wear, and hats. This expansion in product variety has been largely driven by substantial revenue increases since 2007, which facilitated the brand's growth. Southern Marsh apparel is available at numerous upscale retailers nationwide, including Apple's Limited located in Poplarville, Mississippi.