Spindrift Beverage Co.
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | 2010 |
| Founder | Bill Creelman |
| Headquarters | Waltham, Massachusetts , United States |
Area served | United States |
Key people | Bill Creelman (Founder) |
| Products | Sparkling water, soda, alcoholic sparkling water |
Number of employees | 105 (2020) |
| Website | spindriftfresh |
Spindrift is a U.S.-based producer of sparkling water and sodas, distinguished by its use of authentic fruit juice to flavor its beverages.
Background
Established in 2010 by entrepreneur Bill Creelman in Massachusetts, Spindrift takes its name from the nautical term describing spray blown from cresting waves. The company’s portfolio includes eighteen primary flavors such as Grapefruit, Raspberry Lime, Lemon, alongside seasonal varieties like Cranberry Raspberry.
History
Bill Creelman founded Spindrift in 2010, initially offering sodas crafted with freshly squeezed fruit and cane sugar, featuring flavors like grapefruit, orange, mango, lemonade, and blackberry. By 2012, the brand expanded into sparkling seltzers with options including lemon, raspberry lime, and tangerine. In 2014, raspberry lime became the first seltzer to be canned instead of bottled. That same year, ginger beer was added to the soda selection, and the team grew from four to eight employees.
In 2016, Spindrift discontinued its soda products to concentrate solely on sparkling water while unveiling a refreshed brand image. The next year saw the introduction of "Tall Boys," which are 16oz cans offered for select flavors. In May 2017, the company raised $10 million in growth capital led by VMG Partners.
By early 2018, Spindrift had broadened its retail footprint to include major outlets such as Kroger, Starbucks, and Whole Foods Market. That year also brought a $20 million investment from VMG Partners and an 800% increase in sales since 2016. In March 2020, Spindrift secured $29.8 million from Moelis & Company LLC. As of late 2020, the workforce had grown to 105 employees with total funding reaching $69.9 million.
In 2021, Spindrift debuted Spindrift Spiked—an alcoholic sparkling water range featuring flavors like mango and pineapple. The company introduced new sparkling water options Grapeade and Island Punch in 2024 through a branded online video campaign. Later that year, Fuji Apple and Cosnopolitan flavors were revealed via social media channels.
Spindrift’s strategic approach centers on using genuine fruit ingredients to stand out in the competitive sparkling water sector while expanding product offerings and retail distribution to foster consistent growth.
Flavors
By 2024, Spindrift’s lineup includes 32 sparkling water flavors available in various retail locations, with some varieties currently vaulted (not available). The brand also markets an alcoholic spiked beverage series under the Spindrift name. After originally discontinuing soda production (date unspecified), Spindrift resumed making sodas in 2025 featuring new recipes without added sugars.
Sparkling Water
- Lemon
- Grapefruit
- Raspberry Lime (introduced 2014)
- Cucumber (2015; vaulted)
- Watermelon (2016; vaulted)
- Blackberry (2016; vaulted; limited re-release in 2024)
- Mango Orange (2017)
- Strawberry (2017; vaulted)
- Cranberry Raspberry (2018)
- Half Tea & Half Lemon (2018)
- Lime (2019)
- Pineapple (2020)
- Lemon Limeade (2021)
- Pink Lemonade (2021)
- Strawberry Lemonade (2021)
- Blood Orange Tangerine (2022)
- Spiced Apple Cider (2022; vaulted)
- Mango Black Tea (2023)
- Mint Green Tea (2023)
- Nojito – a non-alcoholic mojito flavor (2023)
- Peach Strawberry (2023)
- Grapeade (2024)
- Island Punch (2024)
- Fuji Apple (2024)
- Cosnopolitan (2024)
- Tropical Lemonade (2025)
- Yuzu Mandarin (2025)
Spiked
- Mango (2021)
- Half & Half (2021, Discontinued)
- Lime (2021)
- Pineapple (2021)
- Lemon (2022)
- Blood Orange Tangerine (2022)
- Passion Orange Guava (2022)
- Grapefruit (2022)
- Spiced Apple Cider (2022, Discontinued)
- Strawberry Lemonade (2023)
Soda
- Half & Half, a blend of lemonade and tea (Discontinued)
- Ginger Beer (Discontinued)
- Cranberry Raspberry (Discontinued)
- Lemonade (Discontinued)
- Grapefruit (Discontinued)
- Blackberry (Discontinued)
- Orange Mango (Discontinued)
- Concord Grape (2025)
- Ginger Ale (2025)
- Orange Cream Float (2025)
- Strawberry Shortcake (2025)
- Shirley Temple (2025)