Sportsgirl
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1948 |
| Headquarters | Melbourne , Australia |
| Products | Apparel |
| Owner | ARG Group |
Sportsgirl is an Australian apparel retailer managed and owned by the ARG Group.
History
The inaugural Sportsgirl outlet launched in 1948 on Swanston Street, Melbourne, serving as a distinct alternative to its related brand, Sportscraft. Initially under the Bardas family's ownership—who had previously supplied Sportscraft products through various department stores—the brand eventually moved its main store to Collins Street.
By 1991, the company had established the Sportsgirl Centre located on Collins Street. Nevertheless, due to changing economic conditions in 1994, the business was forced to divest this property.
After being acquired by Sussan in 2000, Sportsgirl unveiled a modernized retail design concept, first implemented at Melbourne's Chadstone Shopping Centre. In 2012, the brand introduced an innovative "window shop" model that allowed shoppers to scan QR codes featured on storefront windows for instant purchasing.
In 2025, Sportsgirl encountered backlash from luxury label Maison de Sabre concerning the production of imitation fruit-shaped bag charms. The retailer quickly withdrew these products and pledged to conduct an internal review of its procedures.