SpyFu
| Company type | Private |
|---|---|
| Industry | Search analytics, SEO |
| Founded | April 2005 |
| Headquarters | Scottsdale, Arizona , United States |
| Products | SEO solutions, search analytics |
SpyFu (initially known as GoogSpy) is a United States-based search analytics firm located in Scottsdale, Arizona that specializes in providing SEO solutions.
History
Established in April 2005, SpyFu operates an online service that uncovers the keywords websites bid on through Google Ads as well as those appearing in organic search results. The platform offers data on cost per click and search volume to help estimate competitors' advertising expenditures. By analyzing historical ad spending, advertisers can better predict future campaign budgets. SpyFu’s primary advantage is its ability to allow companies to monitor competitors' keywords, thereby improving their SEM and SEO efforts. During the 2008 Presidential election, the Washington Post utilized SpyFu’s data to examine the advertising keywords used by candidates. Furthermore, SpyFu assists in detecting emerging or specialized market segments. The company has been highlighted in various business and marketing literature, including The 4-Hour Work Week, Oreilly's Complete Web Monitoring, and SEO Warrior.
Data
The information provided by SpyFu is gathered through web scraping methods created by Velocityscape, a firm specializing in web scraping software. The precision of the data, especially concerning advertising budgets, depends on the scale of the website being analyzed. SpyFu refreshes its dataset on a monthly basis, positioning itself as a resource for monitoring overall SEM/SEO patterns rather than offering instantaneous updates.