Streak (company)
| Company type | Private |
|---|---|
| Industry | Customer relationship management software |
| Founded | 2011 |
| Founder | Aleem Mawani, Omar Ismail |
| Headquarters | United States |
| Products | Customer relationship management (CRM) solution embedded within Gmail |
| Website | streak |
Streak is a customer relationship management (CRM) solution embedded within Gmail. Designed for small enterprises, startups, and service-oriented teams, it facilitates managing workflows and communications directly from the inbox. The platform's core functionalities encompass CRM, email organization, email marketing, and sales monitoring.
History
Established in 2011 by Aleem Mawani, formerly a product manager at Google, alongside Omar Ismail, Streak participated in the Summer 2011 cohort of Y Combinator and completed the program in early 2012. The startup raised $1.9 million through venture capital funding.
After a limited launch in January 2012, Streak progressed to an open beta phase by March of the same year. Its iOS application was introduced in August 2013, with email read receipt functionality added in early 2014.
In December 2016, the platform rolled out a contacts management tool that automatically generates and enriches contacts from Gmail messages. The next year saw the release of a Gmail Add-on compatible with iOS and Android devices, allowing users to access Streak data within native mobile applications.
Streak earned recognition as Google's Technology Gsuite Partner of the Year in 2018. In response to the COVID-19 pandemic, the company shifted to a fully remote work model in 2020 and upgraded its CRM capabilities by incorporating features that link emails to contacts automatically.
The year 2021 brought automatic follow-up functionality integrated into its mail merge tool. By 2023, Streak had introduced AI-powered features that streamline data entry, analyze deals, generate summaries, and enable no-code custom pipeline creation.
Product
Streak functions as a spreadsheet-style customer relationship management extension for Gmail, compatible with both Google Chrome and Safari. Users authenticate through OpenID by connecting their Google accounts, ensuring credentials remain undisclosed to the application.
The platform offers seamless integration with services such as Slack, Calendly, Google Calendar, and Typeform. Additionally, customers can leverage Zapier to link with numerous other applications and automate their workflows.