StreetEasy
| Company type | Subsidiary |
|---|---|
| Industry | Real estate, Technology |
| Predecessor | NMD Interactive |
| Founded | 2006 |
| Founder | Michael Smith, Sebastian Delmont, Doug Chertok, Nataly Kogan |
| Headquarters | New York City , United States |
Area served | New York metropolitan area |
Key people | Susan Daimler (CEO) |
| Products | Real estate listing data, Mobile app, Website, StreetScape AR feature |
| Owner | Zillow Group |
| Website | streeteasy |
StreetEasy is a technology company established in 2006 that specializes in providing real estate listing data for the New York metropolitan area.
History
Originally founded in 2005 under the name NMD Interactive by Michael Smith, Sebastian Delmont, Doug Chertok, and Nataly Kogan, StreetEasy launched its platform in 2006. The founding team lacked conventional experience in the real estate sector. Initial capital raised amounted to $2.9 million from investors such as Global Strategy Group and FA Technology Ventures.
StreetEasy quickly became well-known for compiling real estate listings with live updates on pricing adjustments and time on market—information that was previously inaccessible to consumers. By 2008, the website was generating approximately 4.5 million page views monthly.
In 2013, Zillow purchased StreetEasy for $50 million but allowed it to operate autonomously. Within a year of acquisition, the majority of the original senior leadership had left, and CEO Michael Smith was succeeded by Zillow executive Susan Daimler.
The company has received several accolades including Webby Awards for Best Use of GPS or Location Technology (2015) and Best App & Software in Real Estate (2016, 2017), as well as a Shorty Award recognizing Best Social Media in Real Estate (2018).
In 2017, StreetEasy implemented a subscription-based model charging brokers $3 per day for each rental listing. By 2022, this rate had risen to $6 daily, with occasional pandemic-related discounts applied. Additional revenue is generated through services such as StreetEasy Experts, Agent Spotlight, and Featured Listings.
By 2021, StreetEasy reported a total of 180 million visits across its website and mobile app, with an estimated 80% of New York City homebuyers utilizing either StreetEasy or related Zillow Group platforms.
Software
StreetEasy delivers real estate listing information via its website and mobile application, providing details on total units available, active and historical sale and rental listings, building amenities, and public permit records. Listings also include information about nearby transit options and local schools.
The company releases monthly market reports and annual rankings that assist users with market insights and strategic planning.
In 2022, StreetEasy introduced StreetScape, an augmented reality feature available on iOS devices that presents data on building availability and unit listings, enhancing user interaction and strengthening its position within the real estate technology market.