Stuffed Puffs
| Company type | Private |
|---|---|
| Industry | Confectionery |
| Founded | 2012 |
| Founder | Michael Tierney |
| Headquarters | El Paso , United States |
| Products | Chocolate-filled marshmallows |
Stuffed Puffs LLC is a U.S.-based confectionery business focused on producing marshmallows filled with chocolate. Established in 2012, the company operates out of El Paso, Texas.
History
Michael Tierney from Long Island, New York, founded Stuffed Puffs in 2012. The idea for the product was conceived in 2008 when Tierney developed a method to encase chocolate inside marshmallows, enhancing the s’mores experience by ensuring the chocolate melts from within. He described the innovation as addressing the issue of cold, solid chocolate commonly found in traditional s’mores by integrating the melting process into the marshmallow itself.
To support the launch of Stuffed Puffs, Tierney created Mikey's, a brand specializing in gluten-free foods. In 2018, Mikey's collaborated with Factory, LLC, which facilitated the manufacturing of Stuffed Puffs in Bethlehem, Pennsylvania. By the following year, Stuffed Puffs products had entered Walmart retail locations.
In mid-2021, Stuffed Puffs introduced its inaugural nationwide advertising campaign titled "Fluffing Delicious." This campaign featured DJ Marshmello and was produced by Anonymous Content, marking a pivotal advancement in the brand’s marketing efforts.
Flavors
Stuffed Puffs provides three varieties of chocolate-filled marshmallows: Classic Milk Chocolate, Chocolate-on-Chocolate, and Cookies 'n Creme. These are packaged in resealable bags weighing 8.6 ounces, while Costco offers them in three-pack box sets.
The company also releases seasonal editions such as the holiday-exclusive Chocolate Peppermint Bark for Christmas 2020, pastel-hued classic marshmallows for Easter 2021, and the Halloween 2022 launch of Monster Marsh, featuring green marshmallows filled with chocolate and coated with sprinkles.