Summify
| Company type | Private |
|---|---|
| Industry | Social news aggregation |
| Predecessor | ReadFu |
| Founded | 1 January 2009 in Vancouver, Canada |
| Founder | Mircea Paşoi, Cristian Strat |
| Defunct | June 22, 2012 |
| Fate | Acquired by Twitter |
| Headquarters | Vancouver , Canada |
Area served | Worldwide |
Key people | Mircea Paşoi, Cristian Strat |
| Products | Social news aggregator, iOS application |
| Parent | Twitter (from January 19, 2012) |
| Website | summify |
Summify was a social news aggregator developed by Mircea Paşoi and Cristian Strat, former interns at Google and Microsoft from Romania. The platform delivered users periodic email summaries of news stories shared across their social media accounts, prioritizing content based on significance and relevance. It supported integration with Twitter, Facebook, and Google Reader.
History
In 2009, Paşoi and Strat launched ReadFu, a browser extension that generated contextual summaries and analytics for linked web pages. By January 2010, ReadFu had joined Bootup Labs, a startup incubator located in Vancouver. On March 20, 2010, the product was rebranded as Summify and entered a private beta testing phase.
On August 11, 2010, Summify shifted focus to become a real-time social news reader that curated articles according to their importance, determined by social engagement metrics. After receiving user input favoring email digests over the news reader interface, the company discontinued the latter feature.
In March 2011, Summify secured seed funding from investors including Rob Glaser, Accel Partners, and Stewart Butterfield. The platform attracted media attention from sources such as TechCrunch, Time, The Globe and Mail, Mashable, and VentureBeat.
On July 8, 2011, Summify released a complimentary iOS application allowing users to view summaries on mobile devices.
The business was acquired by Twitter on January 19, 2012; subsequently, the service was terminated on June 22, 2012.
External links
- Online mass media companies of Canada
- Internet properties established in 2009
- Twitter, Inc. acquisitions
- Web applications
- 2012 mergers and acquisitions
- 2009 establishments in British Columbia
- 2012 disestablishments in British Columbia
- Canadian companies established in 2009
- Canadian companies disestablished in 2012
- Internet properties disestablished in 2012