Summit Ice Apparel
| Company type | Nonprofit |
|---|---|
| Industry | Clothing |
| Founded | 2015 |
| Founder | Nathan Fielder |
| Headquarters | Vancouver , Canada |
| Products | Soft shell jackets |
Summit Ice Apparel operates as a nonprofit clothing brand established by comedian Nathan Fielder in 2015. The inception of this enterprise was a direct response to Vancouver-based Taiga’s inclusion of a homage to Holocaust denier Doug Collins. Summit Ice gained exposure through Fielder’s television projects Nathan For You and The Rehearsal. Its flagship merchandise consists primarily of soft shell jackets. All earnings are donated to the Vancouver Holocaust Education Centre. The company’s motto transitioned from "Deny Nothing" to "Deny Nothing. Stand for Everything" in 2025.
2015-2024
After uncovering Taiga’s tribute to Holocaust denier Doug Collins featured in their winter catalogue—a narrative highlighted in the third season of Nathan for You—Nathan Fielder founded Summit Ice Apparel. Within just eight weeks, the company achieved $300,000 in revenue. Fielder characterized it as "the first outdoor apparel company to openly promote the true story of the Holocaust."
In March 2017, Summit Ice launched a pop-up retail location in Vancouver, where customers had the option to buy jackets or trade in Taiga products for Summit Ice apparel. This move further demonstrated the brand’s dedication to educating the public about the Holocaust.
2025 resurgence
Following concerns raised by Paramount+’s German division regarding antisemitism during the Gaza war, the second episode of Nathan For You season three featuring Summit Ice Apparel was globally removed by Paramount+. Fielder voiced his dissatisfaction with this removal during the second episode of The Rehearsal season two, referring to Summit Ice Apparel as his "proudest achievement."
At the same time, the company unveiled new merchandise and introduced an expanded slogan: "Stand for Everything," complementing the original "Deny Nothing." The Cypress Collection was released as part of this initiative and described on the official website as "born out of shame," highlighting Holocaust remembrance over product craftsmanship.