Sun Mobile
| Company type | Joint venture |
|---|---|
| Industry | Telecommunications |
| Founded | 1997 |
| Headquarters | Hong Kong , Hong Kong |
Area served | Hong Kong |
| Owner | HKT (60%), Telecom Digital (40%) |
Sun Mobile Limited (marketed as SUN Mobile), previously known as New World Mobility Limited, is a Hong Kong-based mobile network operator formed as a joint venture between HKT holding 60% and holding the remaining 40%.
The origins of New World Mobility Limited trace back to its establishment as a subsidiary under New World PCS, which was itself part of New World Development. Following New World Development’s divestment of its shares in the successor company CSL New World Mobility in 2013, the New World Mobility brand continued until 2014, when it transitioned to SUN Mobile. Although the legal entity of New World Mobility Limited was inactive for some time, it was reactivated in 2008 as a joint venture between CSL New World Mobility and Telecom Digital.
New World Mobility
Founded in 1998 and originally a part of New World PCS Limited (incorporated in 1995), New World Mobility introduced its brand in 1997. The company became inactive in 2003, with New World PCS directly managing the brand thereafter, holding the personal communication services license since 1996.
New World PCS entered the stock market through a reverse takeover when Asia Logistics Technologies acquired its parent company from New World Development and subsequently renamed itself New World Mobile Holdings in 2004.
In March 2006, New World PCS merged with Hong Kong CSL Limited to create an intermediate holding company named CSL New World Mobility, co-owned by Australian telecommunications firm Telstra (76.4%) and New World Mobile Holdings (23.6%). The New World Mobility brand became one of the mobile service brands under this entity. Later that year, New World Mobile Holdings sold its share in the holding company back to New World Development.
By 2008, New World PCS had been renamed CSL Limited and became a subsidiary of CSL New World Mobility. At the same time, New World Mobility Limited resumed operations, with CSL Limited acquiring a 60% ownership during the 2008–09 fiscal year. The remaining shares were obtained by Telecom Digital, a mobile virtual network operator responsible for managing brands such as "Rabbit." Since then, New World Mobility Limited has operated under the New World Mobility brand.
In December 2013, stakes held by New World Development and Telstra in CSL New World Mobility were sold to HKT. This transaction consolidated ownership of multiple brands including New World Mobility, CSL, and PCCW Mobile under HKT’s control.
SUN Mobile
On 25 September 2014, HKT restructured its subsidiary leading to the rebranding of New World Mobility Limited as SUN Mobile Limited. Ownership was established jointly between HKT and Telecom Digital. The new brand preserved a similar Cantonese pronunciation to its predecessor but altered the Chinese name by replacing "World" with "Mobile Communications," signaling a strategic repositioning in the market.
See also
- CSL Mobile, another mobile network operator owned by HKT
- Sunday Communications, former owner of SUNDAY, privatised by PCCW in 2005
- PCCW Mobile, previously known as SUNDAY, a mobile operator formerly under PCCW and Sunday Communications