Supercheap Auto
| Company type | Retail |
|---|---|
| Industry | Automotive parts and accessories |
| Founded | 1972 |
| Founder | Reg Rowe, Hazel Rowe |
| Headquarters | Brisbane , Australia |
Area served | Australia, New Zealand |
| Parent | Super Retail Group |
Supercheap Auto is a prominent retailer specializing in automotive parts and accessories in Australia, established in 1972 by Reg and Hazel Rowe. Starting as a mail-order operation, the business launched its inaugural physical store in Brisbane in 1974. Today, the company manages a network of 341 outlets throughout Australia and New Zealand.
History
The origins of Supercheap Auto trace back to Reg and Hazel Rowe, who initially ran a mail-order service from their residence, offering imported automotive accessories and battery chargers. Their first retail location opened in Fortitude Valley in 1974.
Operations
Supercheap Auto grew its presence to 250 stores with the addition of a site in Timaru, New Zealand, eventually surpassing 300 locations with the opening of a store at Holden Hill in South Australia.
Supercheap Auto
The typical store layout covers around 700 square meters, while some smaller outlets measure close to 400 square meters.
Supercheap Auto Superstore
Larger-format Superstores, approximately 1000 square meters in size, operate in areas such as Oxenford, Alice Springs, Cannon Hill, and Caboolture.
Sponsorships
Between 2005 and 2020, Supercheap Auto was the naming rights sponsor for the Bathurst 1000 event. Since 1997, it has supported multiple Supercars Championship teams under the Supercheap Auto Racing banner, including Steven Ellery Racing, Paul Weel Racing, Paul Morris Motorsport, Walkinshaw Andretti United, and Tickford Racing.
Following the transfer of Supercars title and Bathurst naming rights to Repco in 2021, Supercheap Auto shifted to an associate sponsorship role with Triple Eight Race Engineering. It also secured naming rights sponsorship for its entries in the Bathurst 1000 from 2021 through 2025. Additionally, in 2021, it became the naming rights sponsor for the TCR Australia Touring Car Series.