Superior Credit Union
| Company type | Credit union |
|---|---|
| Industry | Financial services |
| Founded | 1954 |
| Headquarters | Lima, Ohio , United States |
Area served | Western Ohio, including Cincinnati, Toledo, Lima, and 22 counties in western Ohio |
| Products | Mortgage lending, small business services, real estate services, deposit accounts |
Superior Credit Union operates as a credit union catering to communities in Cincinnati, Toledo, Lima, Ohio, and nearby regions. Initially established to serve employees of the Superior Coach Company, the credit union expanded its membership and service area following the company’s 1981 shutdown by merging with other credit unions and extending its presence throughout western Ohio.
As of September 2021, it holds the position of the fourth-largest credit union in Ohio by total assets.
History
The institution was created in 1954 under the name Superior Coach Employees Federal Credit Union with the purpose of serving workers at the Superior Coach Company in Lima, Ohio. After the company ceased operations in 1981, it transitioned to a community charter and adopted the name Lima Superior Community Federal Credit Union. During the 1980s, it integrated five additional credit unions and welcomed members from various other employers.
Throughout the decade spanning 1990 to 1999, its membership area grew to encompass all of Allen County as well as adjacent Auglaize County. In 2004, it further expanded into four additional counties and rebranded as Superior Federal Credit Union. Between 1995 and 2014, it acquired four more credit unions, increased its branch network from one to ten by 2012, introduced mortgage lending services in 1999, and launched small business offerings in 2005.
The year 2015 marked a shift from a federal to a state charter and a renaming to Superior Credit Union, enabling expansion into rural territories. Its membership base grew to cover 22 counties across western Ohio. From 2015 through 2019, six credit unions were merged into Superior, facilitating entry into the Cincinnati and Toledo markets. This phase distinguished Superior as a national leader in credit union mergers. Many of these acquired entities did not offer mortgage products, which contributed to growth in Superior’s mortgage portfolio. Additionally, Superior acquired a bank branch located in Clifton, Cincinnati, including its deposit accounts—a rare transaction made possible by Superior’s robust capital position—and broadened its real estate services through this purchase.
In 2019, Superior launched an educational branch within Bath High School, staffed by students who received training in personal finance to advance financial literacy and encourage careers in banking. By 2020, the credit union was contributing close to $500,000 annually to charitable organizations within the community. Executive Kurt Neeper highlighted initiatives aimed at member retention through proactive mortgage refinancing offers. In 2021, Cincinnati Bengals athlete Sam Hubbard was appointed as the brand ambassador for Superior Credit Union.