Supré
| Company type | Subsidiary |
|---|---|
| Industry | Fashion retail |
| Founded | 1984 |
| Founder | Hans van der Meuleen, Helen van der Meuleen |
| Headquarters | Geelong , Australia |
Area served | Australia, South Africa (formerly New Zealand) |
| Products | Denim clothing, tops, graphic t-shirts, fragrances, skirts, dresses, accessories |
| Owner | Cotton On Group |
| Parent | Cotton On Group |
Supré is a women's fashion brand from Australia, currently under the ownership of the Cotton On Group. Specializing in budget-friendly apparel and essentials aimed at young consumers, Supré operates 77 outlets throughout Australia as of September 2023.
History
Established in 1984 by Hans and Helen van der Meuleen in Marrickville, New South Wales, Supré underwent voluntary administration in 1997.
The Cotton On Group purchased Supré in 2013 with the intention of growing the brand's presence globally. After this acquisition, Supré relocated its main office from Sydney to the Cotton On Group's headquarters located in Geelong, Victoria.
Supré launched its inaugural store in South Africa in October 2016.
In November 2018, the Queensland Office of Fair Trading imposed a fine on Supré due to deceptive pricing practices at its Chermside location.
By 2020, Supré had ceased operations at all its New Zealand stores.
Products
The product range at Supré includes denim clothing, tops, graphic t-shirts, fragrances, skirts, dresses, and various accessories. Although the focus is predominantly on women's apparel, there have been instances where men's clothing lines were available.