Swipp

Swipp

Company type	Private
Industry	Software, Social intelligence
Founded	2011
Founder	Don Thorson, Charlie Costantini
Defunct	2013
Headquarters	Mountain View , United States
Key people	Don Thorson (CEO), Charlie Costantini (CSO), Ramani Narayan (CTO)
Products	Social intelligence platform, Swipp Index

Swipp operated as a private enterprise headquartered in Mountain View, California, specializing in a social intelligence platform designed to capture and consolidate real-time sentiment data via both consumer-facing and commercial applications.

The technology produced the "Swipp Index," which synthesized diverse social data points almost instantaneously, delivering insights such as demographic details (location, gender, age), trending subjects, and temporal analytics.

By integrating crowd-sourced sentiment information with topic-oriented reference content from Freebase, Swipp coined the term "Social Intelligence" to describe its fusion of social expression data gathered from multiple online sources alongside verified knowledge repositories.

History

Established in 2011 by Don Thorson (CEO) and Charlie Costantini (CSO), with Ramani Narayan joining as CTO in 2012, Swipp initially raised $500,000 in seed capital early that year. Subsequently, in May 2012, it secured $3 million through an institutional funding round led by Old Willow Partners. The company introduced its platform and applications on a global scale on January 23, 2013. An additional $2 million investment was obtained from the same backers in April 2013.

Operations at Swipp were discontinued soon after its final social media engagement toward the end of 2013.

See also

• Silicon Valley
• Sentiment analysis
• Big data