Swire Resources
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1990 |
| Founder | Swire Group |
| Headquarters | Hong Kong , Hong Kong |
Area served | Hong Kong, Macau, Mainland China |
| Products | Sportswear, swimwear, footwear |
| Parent | Swire Pacific |
Swire Resources () is a retail enterprise based in Hong Kong that focuses on sportswear, swimwear, and footwear. It operates as a fully owned subsidiary of Swire Pacific, which is a division of the larger Swire Group.
History
Established in 1990 by the Swire Group, Swire Resources incorporated operations from Swire's other commercial division, Swire Loxley, which was divested to Dah Chong Hong in 2000.
Back in 1984, Swire Loxley acquired Marathon Sports, a local sports retailer in Hong Kong dating back to the 1970s; this business was subsequently transferred under Swire Resources.
In 2002, Swire Resources secured exclusive distribution rights for Columbia Sportswear across Hong Kong and Macau, later extending this exclusivity to Mainland China in 2004.
A joint venture named Columbia Sportswear Commercial (Shanghai) Company was established in Shanghai in 2014 between Swire Resources and Columbia Sportswear. Columbia purchased Swire’s 40% share in 2019; however, Swire Resources continues as the exclusive distributor within Hong Kong and Macau.
Retail stores
By December 2019, Swire Resources managed a total of 204 retail locations—191 situated in Hong Kong and Macau and another 13 across Mainland China. The company operates four distinct multi-brand retail chains:
- Gigasports – large-scale stores offering footwear and sports apparel
- Marathon Sports – smaller-sized sportswear outlets
- Catalog – stores targeting youth with sports shoes and clothing
- Go Wild – focused on outdoor apparel
Brands
Swire Resources serves as the official distributor in Hong Kong for several prominent international brands such as Aldo, Arena, Columbia Sportswear, Crocs, Rockport, and Speedo.