TOA Technologies
| Company type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2003 |
| Founder | Yuval Brisker, Irad Carmi |
| Fate | Acquired by Oracle Corporation in 2014 |
| Headquarters | Beachwood, Ohio , United States |
Area served | Worldwide |
| Products | ETAdirect |
Number of employees | 550+ |
| Parent | Oracle Corporation |
TOA Technologies is a US-based software-as-a-service provider that specializes in ETAdirect, a cloud-hosted platform designed for the global management of mobile workforces.
With its main office located in Beachwood, Ohio, TOA delivers solutions that streamline and enhance processes such as planning, scheduling, appointment setting, routing, task assignment, and live field service oversight.
Field personnel utilize HTML5-driven applications that supply location tracking, demand forecasting, capacity planning, dispatching, routing, and customer interaction capabilities through ETAdirect. In 2014, Oracle completed the acquisition of TOA Technologies.
ETAdirect
Powered by a patented pattern recognition algorithm, ETAdirect provides highly accurate predictions for mobile workforce arrival times and job length estimates. The system's forecast window generally remains below 60 minutes, allowing for timely customer alerts via voice calls, emails, text messages, X (formerly Twitter), and additional communication methods. This functionality significantly decreases the volume of customer service inquiries.
ETAdirect is implemented by leading cable television providers in North America, including Cox Communications, as well as broadband operators across Europe such as Virgin Media and ONO (Spain). It also supports multinational communication companies like Telefonica and utility enterprises such as E.ON.
Company information
Founded in 2003 by Yuval Brisker and Irad Carmi, TOA Technologies operates as a privately held firm employing more than 550 staff worldwide. Its headquarters are situated in Beachwood, Ohio, with additional offices in London and São Paulo, Brazil.
The company’s principal venture capital backers include Technology Crossover Ventures, Draper Triangle Ventures (an affiliate of DFJ), Intel Capital, and Sutter Hill Ventures.
The acronym TOA stands for "Time of Arrival," highlighting the core function of its ETAdirect software. This platform leverages resource-specific pattern recognition and predictive analytics to generate precise arrival time forecasts, surpassing conventional approaches reliant on average resource availability data.
By late 2013, TOA Technologies was supporting a user base exceeding 85,000 individuals.
Oracle Corporation declared its intent to acquire TOA Technologies on July 31, 2014, with the acquisition finalized by mid-September of the same year.
Milestones
In July 2013, TOA Technologies raised $66 million from Technology Crossover Ventures to further develop its international field service management solutions.
On July 31, 2014, Oracle Corporation announced its agreement to purchase TOA Technologies; the transaction was completed by September 2014.
See also
- Software as a service
- Decision support system
- Service chain optimization
- Field service management
- Enterprise mobility management
- Customer relationship management
- Customer experience management
- Workforce management
- Vehicle routing problem