TYME
| Company type | Interbank network |
|---|---|
| Industry | Financial services |
| Founded | 1975 |
| Founder | Marshall & Ilsley, First Wisconsin, Marine Bank, Midland National |
| Defunct | 2004 (brand discontinued) |
| Fate | Merged into Pulse network |
Area served | Florida, Wisconsin, Michigan's Upper Peninsula, Minnesota, Illinois |
| Products | ATM and interbank network services |
TYME (an acronym for "Take Your Money Everywhere") was an ATM and interbank network that operated primarily within Florida, Wisconsin, and Michigan's Upper Peninsula. The network originated in 1975, founded by a coalition of four banks: Marshall & Ilsley, First Wisconsin (currently known as Firstar), Marine Bank (now part of Bank One), and Midland National (which has since become U.S. Bank). It stood out as one of the earliest shared EFT systems in the United States.
By 2004, TYME was responsible for managing data services for more than 4,300 ATMs distributed throughout Florida, Wisconsin, Minnesota, Michigan, and Illinois, with Wisconsin hosting the largest concentration. Efforts to grow its presence in Minnesota included focused advertising initiatives.
The TYME brand became so deeply rooted in Wisconsin culture that locals frequently referred to ATMs as "TYME machines," a phrase that occasionally led to misunderstandings beyond the state’s borders.
History
The inception of the TYME network dates back to 1975 when First Wisconsin National Bank, Marshall & Ilsley, Marine Bank of Milwaukee, and Midland National Bank joined forces to create this shared ATM infrastructure.
In 2002, TYME combined operations with the Pulse network. By 2004, the integration was complete, resulting in the discontinuation of the TYME name in favor of Pulse branding.
During the 2010s, the merged Pulse/TYME network supported roughly 81,000 ATMs and facilitated transactions at approximately 457,000 merchant point-of-sale terminals. A number of financial institutions preserved the original TYME sign holders but replaced the logo with "ATM" styled in Neil Bold—the typeface previously used by TYME.
In 2022, Landmark Credit Union, headquartered in Wisconsin, obtained authorization from Pulse to reinstate the TYME logo and branding. This move aimed to promote their advanced ATM offerings by capitalizing on the strong regional brand identity.