Tara Fela-Durotoye
Tara Fela-Durotoye | |
|---|---|
| Born | March 6, 1977 Lagos, Nigeria |
| Occupation(s) | Entrepreneur, lawyer |
| Known for | Founder and CEO of House of Tara International |
| Notable work | House of Tara International, Tara Orekelewa Beauty collection, Inspired Perfume, H.I.P Beauty line |
Tara Fela-Durotoye (born 6 March 1977) is a Nigerian entrepreneur in the beauty sector and a qualified lawyer. Recognized as a trailblazer in Nigeria's bridal makeup scene, she introduced the nation's inaugural bridal directory in 1999, set up makeup studios adhering to global standards, and launched the first professional makeup academy in the country.
As the founder and chief executive officer of House of Tara International, she also developed the Tara Orekelewa Beauty collection, Inspired Perfume, and the H.I.P Beauty line. By the year 2019, House of Tara had expanded to include 270 different products, operated 23 retail outlets, managed 14 beauty training centers, and engaged 10,000 brand representatives throughout Africa.
Her achievements have earned her numerous honors such as the Africa SMME Award and the Entrepreneur Award in South Africa (2007). Forbes magazine listed her among "20 Young Power Women in Africa" in 2013 and later included her in "Africa's 50 Most Powerful Women" in 2020.
Tara has completed executive education programs at prestigious institutions including Lagos Business School, INSEAD Abu Dhabi, Yale University, Stanford SEED Transformation Programme, and Harvard Kennedy School. She is also a member of the France/Nigeria Investment Club, an organization founded in 2018 under the auspices of French President Emmanuel Macron.
Early life
Born at St. Nicholas Hospital in Lagos, Tara Fela-Durotoye is the daughter of John Ejegi Sagay, who served as a commissioner within Nigeria’s Federal Civil Service, and Felicia Omaghomi. After her parents separated when she was eight months old, she was brought up by her stepmother, Modupe Agnes Sagay, within a polygamous family environment. Her education began at Command Children School on Victoria Island, followed by attendance at Nigeria Navy Secondary School, Ojo, where she was a boarding student and held the position of Sanitary and Welfare Prefect during her fifth year. She earned a degree in Law from Lagos State University prior to establishing House of Tara International.
Personal life
Tara is married to Fela Durotoye, a business strategist and CEO of Visible Impact. On 22 February 2018, he declared his intention to run for president in 2019 under the Alliance for New Nigeria party. Together, they are parents to three sons: Mobolurin, Demilade, and Morolaoluwa.
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