Tecovas (company)
 | |
| Industry | Retail |
|---|---|
| Founded | Template:Sda |
| Founder | Paul Hedrick |
| Headquarters | , U.S. |
Number of locations | 35[1] |
Key people | David Lafitte (CEO) |
| Products | Western wear |
Number of employees | 600 |
| Website | www |
Tecovas is a U.S.-based retailer specializing in cowboy boots and Western-themed clothing. Originating as a direct-to-consumer brand, the company is headquartered in Austin, Texas.[2] In addition to its signature cowboy boots, Tecovas offers a range of apparel, hats, and various accessories.[3]
History
Paul Hedrick, originally from Texas,[4] graduated from Harvard University and began his career as a management consultant in Greenwich, Connecticut. During this time, he encountered challenges when trying to find quality cowboy boots.[5] Hedrick initiated the design and production of boots in Leon, Mexico,[6] subsequently launching the e-commerce platform in 2015.[7][8] The brand’s name derives from the geological formation known as Tecovas Creek, reflecting the founder’s childhood aspiration to become a paleontologist.[9]
Starting in 2019, Tecovas expanded into physical retail by opening brick-and-mortar stores,[10] establishing outlets across multiple states.[11][12][13]
Sponsorship
Tecovas serves as the official boot partner for the Austin Gamblers, a member of the 10 bull riding teams competing in the Professional Bull Riders (PBR) Team Series, which takes place annually across the United States from summer through fall since 2022.
In 2024, Tecovas earned the distinction of becoming the inaugural official boot sponsor for the Stagecoach country music event. Additionally, Tecovas supports the Opry NextStage, an extensive 11-month initiative aimed at fostering the growth of up-and-coming country music performers.
For 2025, Tecovas teamed up with the restaurant brand Chili's to launch a special edition of red cowboy boots crafted from the same material used in Chili's booth seating.
- ↑ "Store Location". Tecovas. Retrieved 4 August 2024.
- ↑ Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
- ↑ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ↑ Kavilanz, Parija (13 February 2019). "Cowboy boots are pricey and tricky to buy. This startup wants to change that". CNN.
- ↑ Halkias, Maria (3 October 2019). "Retail Therapy: Western brand Tecovas stomps into a crowded boot market". The Dallas Morning News.
- ↑ Turner, Dennis (25 November 2021). "Amid great anticipation, Tecova's finally lands in Waco, thanks to one man". KXXV.
- ↑ Segran, Elizabeth (20 December 2018). "The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail". Fast Company. Fast Company.
- ↑ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
- ↑ DeCiccio, Emily (20 November 2019). "Tecovas: A cowboy boot for everywhere and everyone". Fox Business.
- ↑ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
- ↑ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
- ↑ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
- ↑ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.