Teddy Fresh
| Company type | Private |
|---|---|
| Industry | Fashion, Streetwear |
| Founded | 2017 |
| Founder | Hila Klein |
| Headquarters | Los Angeles , United States |
| Products | Apparel (t-shirts, hoodies, sweaters, jackets) |
Teddy Fresh is a streetwear label from the United States, headquartered in Los Angeles. It was established in 2017 by Israeli-American designer and YouTuber Hila Klein.
History
The inception of Teddy Fresh dates back to 2017 when Klein created the brand, inspired by the mutual appreciation she and her spouse, Ethan Klein, shared for the name Theodore, commonly shortened to Teddy. The brand focuses on producing apparel that is vibrant and whimsical, taking cues from children’s fashion and trends from the 1990s. Recognized for its pastel hues and color-blocking designs, Teddy Fresh’s collection includes t-shirts, hoodies, sweaters, and jackets tailored for both men and women. The label emphasizes premium craftsmanship by utilizing fabrics like denim, jacquard, angora wool, and suede fleece, aiming to deliver a unique streetwear aesthetic.
Controversies
In 2020, co-founder Ethan Klein publicly accused YouTuber James Charles of replicating the distinctive color scheme and color-block pattern featured on a popular Teddy Fresh hoodie for his Sisters Apparel line. James Charles refuted these allegations, asserting he was unaware of Teddy Fresh's design prior to creating his merchandise.
Collaborations
Teddy Fresh teamed up with the animated show SpongeBob SquarePants in 2020 for a collaborative collection. The next year saw a partnership with Care Bears resulting in a themed apparel release.
On November 13, 2021, the brand presented a pop-up event in Los Angeles showcasing its November collection developed in collaboration with Looney Tunes.
In February 2022, Teddy Fresh introduced the Teddy Fresh x Elton John range, inspired by Elton John's pioneering music career and extravagant fashion. This line includes sequined pieces, elaborate patchwork designs, and bright textiles that capture John's opulent style.
March 2023 marked the launch of a new collaboration with Toho International's iconic Godzilla, featuring clothing and a skateboard deck.
In November 2023, Teddy Fresh expanded its licensed merchandise portfolio through a partnership announced by Hasbro with the popular game Magic: The Gathering.