Telefishion
| Company type | Television program |
|---|---|
| Industry | Broadcasting |
| Founded | March 15, 1994 |
| Founder | Kenneth Kwok Wai Kin |
| Headquarters | Hong Kong |
| Products | Television show |
Telefishion () was a television show from Hong Kong aired on ATV Home and ATV World. The program showcased live scenes of goldfish swimming in a bowl, set to classical music. It was broadcast daily during station startups and shutdowns, including following ATV World’s daytime sign-offs, marking it as Hong Kong's pioneering slow television broadcast.
History
The idea for Telefishion originated from Kenneth Kwok Wai Kin (郭偉健), CEO of Asia Television, after an invitation from Lim Por-yen (林百欣). Kwok intended to replace the dull test pattern used by a rival station with a more engaging image to attract greater advertising revenue for ATV. The initial proposal included displaying a fishbowl with goldfish in the summer and a stove scene in winter; however, only the fishbowl concept was executed due to safety issues.
Telefishion premiered in mid-March 1994, first airing at 4:15 a.m. on 15 March simultaneously on both the Home and World channels just before closedown. The show ceased in 2004 when ATV transitioned to round-the-clock broadcasting, with its last episode on ATV World airing on 25 April 2004.
In February 2011, Telefishion made a brief comeback during morning slots but was discontinued again by May 2011.