Televisión Pública Pampeana
| Company type | Public |
|---|---|
| Industry | Television broadcasting |
| Founded | September 8, 1969 |
| Headquarters | Santa Rosa , Argentina |
Area served | La Pampa Province |
| Products | Television programming |
| Owner | Provincial government of La Pampa |
Channel 3 of Santa Rosa, also identified as Televisión Pública Pampeana or TVPP, is a terrestrial television broadcaster based in Santa Rosa, Argentina. The station covers a significant portion of La Pampa Province through a network of repeater transmitters and operates under the jurisdiction of the provincial government.
History
The provincial administration was granted a license to operate Channel 3 in Santa Rosa by the National Executive Branch on September 8, 1969. Subsequently, in 1971, the station's operational guidelines were ratified by provincial authorities.
Broadcast operations officially commenced on November 30, 1972, under the call sign LU 89 TV Channel 3 of Santa Rosa. Early programming was delivered via air transport, which caused broadcasts to be delayed by one day. Abel Cuenya served as the inaugural director. During the late 1970s and early 1980s, the channel featured customary local festivities such as the "barrileteada."
Initial programming consisted of films, news segments, and soap operas acquired for regional viewers. The station adopted the "pumita" as its mascot and promoted itself with the slogan El canal de la familia pampeana.
During the military regime, under the now-obsolete Radio Broadcasting Law, TVPP secured rights to air Argentine soccer matches and other major events. In preparation for the 1978 FIFA World Cup hosted in Argentina, repeater stations were established spanning from Bahía Blanca to Santa Rosa to enable live transmissions.
Although color broadcasting equipment was available by the late 1970s, transmissions remained in black and white until May 1979. Due to technological constraints at the time, each repeater site had to be operated manually.
By 1985, Closed Circuit Television services appeared in La Pampa through Canal 2 and Pampa TV, enhancing local content distribution. As of 2021, certain cooperatives continue providing closed-circuit television in rural communities. The provincial government facilitates these efforts via programs such as Empresa Pampeana de Telecomunicaciones S.A.P.E.M. (EMPATEL).
Satellite broadcasts were initiated in May 1998. In June 1999, Channel 3 obtained permission to conduct Digital Terrestrial Television (DTT) trials using ATSC standards on VHF channel 4.
Subsequently, federal authorities authorized DTT testing under the ISDB-T standard—officially adopted nationwide in 2009—and allocated UHF channel 30 for digital transmissions. Digital broadcasting on channel 30.1 commenced in Santa Rosa in August 2012.
The station refreshed its logo design during its 44th anniversary year in 2016.