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The Apprentice Australia

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The Apprentice Australia
Company typeTelevision series
IndustryReality television
FoundedSeptember 28, 2009; 17 years ago (2009-09-28)
FounderMark Bouris
Headquarters
Australia
Area served
Australia
Key people
Mark Bouris (CEO), Andrew Daddo (Narrator)
ProductsReality TV show

The Apprentice Australia was a reality TV series broadcast on the Nine Network in Australia, adapted from NBC's The Apprentice. It debuted on 28 September 2009 and wrapped up on 23 November 2009. The program starred Mark Bouris, the founder and chairman of Wizard Home Loans and Yellow Brick Road, serving as the CEO. The narration was provided by Andrew Daddo, and the victor received a $200,000 one-year employment contract to oversee Bouris' newest enterprise, Yellow Brick Road.

Candidates

Candidate Background Original team Age Hometown Result
Andrew "Morello" Morello Auctioneer Pinnacle 23 Melbourne Employed by Bouris
Heather Williams Advertising Sales Consultant Eventus 31 Maylands, Western Australia Eliminated 2nd in Finale
Gavin McInnes Lawyer Pinnacle 33 Brisbane, Queensland Eliminated 1st in Finale
Mary-Anne Lowe Business Owner Eventus 30 Melbourne Eliminated week 9
Sabrina Houssami University Student and Miss World Australia 2006 Eventus 23 Sydney Eliminated week 8
Samuel "Sam" Hooper Law Student Pinnacle 19 Adelaide, South Australia Eliminated week 7
Carmen Parnos Bankrupt. Former Entrepreneur Eventus 44 Melbourne Eliminated week 6
John van Yzerloo Unemployed Pinnacle 44 Romsey, Victoria Eliminated week 5
Blake Chandler Customer Service Manager Pinnacle 28 Central Coast, New South Wales Eliminated week 4
Amy Cato Business Owner Eventus 25 Adelaide, South Australia Eliminated week 3
Lynton Pipkorn Marketing Consultant Pinnacle 30 Melbourne Eliminated week 2

Weekly results

Candidate Original team Week 3 team Week 4 team Week 6 team Week 7 team Week 9 team Final task team Application result Record as project manager
Candidate Original Team Week 3 Team Week 4 Team Week 6 Team Week 7 Team Week 9 Team Final Task Team Application Outcome Project Manager Record
style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:pink | Eventus style=text-align:center;background:lightblue | Pinnacle align=center | Employed by Bouris 2–0 (victories weeks 1 & 8) |-
style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:pink | Eventus style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:pink | Eventus align=center | Eliminated second in Finale 1–1 (win week 6, loss week 4) |-
style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:lightblue | Pinnacle colspan=1 style=background:gray | align=center | Eliminated first in Finale 2–1 (wins weeks 3 & 9, loss week 7) |-
style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:lightblue | Pinnacle style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus style=text-align:center;background:pink | Eventus colspan=1 style=background:gray | align=center | Eliminated week 9 1–2 (win week 4, losses weeks 8 & 9) |-
style=text-align:center;background:pink|'Eventus' style=text-align:center;background:pink|'Eventus' style=text-align:center;background:lightblue|'Pinnacle' style=text-align:center;background:lightblue|'Pinnacle' style=text-align:center;background:pink|'Eventus' colspan=2 style=background:gray| align=center | Eliminated week 8 2–0 (wins weeks 2 &7) |-
style=text-align:center;background:lightblue|'Pinnacle' style=text-align:center;background:lightblue|'Pinnacle' style=text-align:center;background:pink|'Eventus' style=text-align:center;background:pink|'Eventus' style=text-align:center;background:lightblue|'Pinnacle' colspan=2 style=background:gray| align=center | Eliminated week 7 -
Elimination chart
No. Candidate 1 2 3 4 5 6 7 8 9 10
1 Morello WIN IN BR IN IN IN BR WIN BR IN HIRED
2 Heather IN IN IN LOSE IN WIN IN BR IN IN FIRED
3 Gavin IN IN WIN BR IN BR LOSE IN WIN FIRED
4 Mary-Anne IN IN 
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IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       | IN       |

  • Note:* The table above uses color codes to indicate each candidate's status throughout the competition:
  • Blue indicates the candidate was on the winning side.
  • Orange shows when a candidate’s team lost.
  • Navy blue highlights the winner who secured employment.
  • Cornflower blue marks victories as project manager.
  • Light pink signals candidates brought back to the boardroom.
  • Tomato red denotes elimination from the show.
  • Magenta indicates losing as project manager and being fired.

Week 1

  • Project managers: Carmen (representing 'Eventus') and Morello (leading 'Pinnacle')
  • Objective: Manage a top-tier gardening business and acquire contracts from both commercial and residential clients.
  • Outcome: Pinnacle achieved a profit of $1700, outperforming Eventus’s $1100. However, Pinnacle encountered difficulties with scheduling and had to cancel several residential appointments. Eventus underbid their contracts and received a formal warning for attempting to unprofessionally renegotiate agreed-upon tasks.
  • Winner: Pinnacle
  • Prize: A spa experience at The Observatory Hotel
  • Sent to the boardroom: Carmen, Sabrina, Jane
  • Eliminated: Jane, due to her inability to defend herself against criticism from teammates and failure to address leadership shortcomings.

Week 2

  • Project managers: Sabrina ('Eventus') and Lynton ('Pinnacle')
  • Assignment: Design a children’s cereal brand including tagline, logo, packaging, mascot, and jingle, then present it to marketing executives at Ogilvy Advertising.
  • Outcome: Both groups developed compelling brands, but Eventus secured the win with a more lively and captivating presentation. Pinnacle’s pitch lacked energy and failed to persuade the panel.
  • Winner: Eventus
  • Prize: Cocktails and dinner at the Ivy Hotel featuring a corporate motivational speaker.
  • Sent to the boardroom: Lynton, John, Sam
  • Eliminated: Lynton, for domineering conduct and delivering a weak presentation that included forgetting a key panel member’s name. Bouris labeled him as 'Machiavellian' and manipulative.

Week 3

  • Team adjustments: Amy transferred to Pinnacle; Gavin joined Eventus.
  • Project managers: Gavin ('Eventus') and Amy ('Pinnacle')
  • Task: Invent a unique pie flavor and sell it via a market stall and mobile van, aiming for the highest profit margin.
  • Outcome: Eventus triumphed with $567.60 profit compared to Pinnacle’s $194.70 by offering low-cost vegetable curry pies, keeping prices stable, and increasing sales through complimentary T-shirts. Eventus received a warning for misleadingly advertising the pies as 'home-made'.
  • Winner: Eventus
  • Prize: A gourmet three-course meal prepared by a French chef.
  • Sent to the boardroom: Amy, Sam, Morello
  • Eliminated: Amy, due to inadequate team leadership and flawed sales strategy planning.

Week 4

  • Team adjustments: Sabrina and Mary-Anne moved to Pinnacle; Blake and Sam switched to Eventus.
  • Project managers: Heather ('Eventus') and Mary-Anne ('Pinnacle')
  • Assignment: Organize and promote a special event at a rural pub in Mudgee, New South Wales, selling tickets to maximize profits.
  • Outcome: Pinnacle secured victory with profits exceeding $3930.05, surpassing Eventus’s $2814.40 by more than $1000. Pinnacle increased earnings by selling naming rights and sponsorships; Eventus overlooked this revenue stream. Pinnacle faced potential disqualification for referencing Sabrina’s outdated Miss World Australia title but avoided penalties after acknowledging the mistake.
  • Winner: Pinnacle
  • Prize: A round of golf with Harvey Norman owner Gerry Harvey
  • Sent to the boardroom: Heather, Gavin, Blake
  • Eliminated: Blake, for showing insufficient initiative.

Week 5

  • Project leaders: Sam ('Eventus') and John ('Pinnacle')
  • Assignment: Oversee hotel operations for one day, evaluated through guest reviews.
  • Outcome: Eventus triumphed by 3 points, achieving 176 out of 250; Pinnacle followed closely with 173 out of 250. Guest ratings were given on a scale of 10, accumulating to a total of 250 points.
  • Victor: Eventus
  • Prize: A sommelier-led wine tasting session at the Winevault.
  • Boardroom attendees: John, Mary-Anne, Sabrina
  • Dismissed: John, due to ineffective leadership and failure to ensure task completion; additionally reprimanded for smoking while in uniform.

Week 6

  • Team adjustments: Heather transferred to Pinnacle; Mary-Anne joined Eventus.
  • Project leaders: Heather ('Pinnacle') and Carmen ('Eventus')
  • Assignment: Produce a 30-second television commercial for Microsoft promoting Windows 7.
  • Outcome: Pinnacle secured victory; Microsoft appreciated their uniquely Australian advertisement featuring the tagline "Tell your mates," despite the product not being shown.
  • Victor: Pinnacle
  • Prize: Opportunity to meet senior Microsoft executives at the Shangri-La Hotel.
  • Boardroom attendees: Carmen and Gavin (invited by Mark Bouris)
  • Dismissed: Carmen, following her second loss as project manager and lack of focus; the team performed well in her absence. Also noted was her unsuccessful attempt to remove Gavin during the project.

Week 7

  • Team rearrangement: Men (Gavin, Morello, Sam) versus Women (Heather, Mary-Anne, Sabrina).
  • Project leaders: Gavin ('Pinnacle') and Sabrina ('Eventus')
  • Assignment: Sell artwork from two painters in a gallery setting within three hours.
  • Outcome: Eventus dominated sales with $30,130; Pinnacle managed only $5,300 due to excessive analysis and failure to capitalize on client relationships.
  • Victor: Eventus
  • Prize: Tailored clothing from Herringbone tailors.
  • Boardroom attendees: Gavin, Morello, Sam
  • Dismissed: Sam for lack of experience and low visibility. After dismissal, Bouris invited him for a private conversation following the series.
  • Notes: This represented the largest margin of defeat in Australian The Apprentice history; Bouris described Eventus as having "blitzed" Pinnacle by $24,830.

Week 8

  • Project leaders: Morello ('Pinnacle') and Mary-Anne ('Eventus')
  • Assignment: Choose and promote an unsigned music act.
  • Outcome: Despite initial skepticism regarding Pinnacle's band image, they marketed their group more effectively, gaining an advantage in the presentation.
  • Victor: Pinnacle
  • Prize: Private live performance by Cassie Davis
  • Boardroom attendees: Mary-Anne, Heather & Sabrina
  • Dismissed: Sabrina for inadequate conflict management between Mary-Anne and Heather.

Week 9

  • Team adjustments: Morello switched to Eventus; Heather moved to Pinnacle.
  • Project leaders: Gavin ('Pinnacle') and Mary-Anne ('Eventus')
  • Assignment: Demonstrate and sell three products live on TVSN.
  • Outcome: Pinnacle employed a strategy minimizing communication by having presenters memorize product details. Eventus struggled with poor product selection and insufficient support during a failed vacuum cleaner demo, losing by $93.
  • Victor: Pinnacle
  • Boardroom attendees:: Mary-Anne & Morello
  • Dismissed:: Mary-Anne due to poor product choices and failure to assist Morello during the live broadcast.
  • Notes:: Mary-Anne assumed project manager duties mid-task after replacing Morello following a live TV advertising demonstration.

Week 10 (Finale)

  • Introduction: Each finalist responded to the question, "Why should Mark Bouris choose you?" Gavin faced criticism due to inadequate team leadership and weak interpersonal abilities.
    • Dismissed: Gavin, because of ineffective management.
  • Teams:
    • Pinnacle: Led by Morello, with members Carmen, Lynton, and Sam
    • Eventus: Headed by Heather, including Gavin, Mary-Anne, and Sabrina
  • Project Leaders: Morello ('Pinnacle') and Heather ('Eventus')
  • Assignment: Create a men's fragrance concept encompassing the product name, bottle design, print advertisement, and a 30-second TV commercial.
  • Outcome:
    • Second Place: Heather performed well overall but did not surpass Morello.
    • Winner: Morello

Ratings and reception

The series premiere attracted 692,000 viewers nationwide, securing third place in its time slot. The following episode dropped to fourth place with 657,000 viewers. Episode three saw an increase to 823,000 viewers, winning the 9:30 pm slot; this viewership level remained consistent through episode four. Episode five experienced a decline to 742,000 viewers but rebounded with 832,000 and 874,000 viewers for episodes six and seven respectively.

Episode Original airdate Five-city metropolitan figures Total Viewers (millions) Ranking Reference
Sydney Melbourne Brisbane Adelaide Perth Night Week
1 28 September 2009 223,000 263,000 87,000 60,000 53,000 0.686 No. 25 No. 76 [1]
30 September 2009Cite error: The opening <ref> tag is malformed or has a bad name 272,000 372,000 146,000 87,000 76,000 0.953 No. 10 — [1]
2 5 October 2009 — 0.627 —
7 October 2009Cite error: The opening <ref> tag is malformed or has a bad name 1.677
3 12 October 2009 269,000 256,000 132,000 89,000 73,000 0.819 No.19 No.68 [2]
4 19 October 2009 266,000 274,000 123,000 80,000 79,000 0.634 No.16 No.65 [3]
5 26 October 2009 241,000 233,000 105,000 87,000 76,000 0.742 No.22 No.84 [4]
6 2 November 2009 258,000 281,000 116,000 106,000 71,000 0.832 No.16 No.66 [5]
7 9 November 2009 261,000 302,000 127,000 84,000 100,000 0.874 No.17 — [6]
8 16 November 2009 235,000 258,000 117,000 78,000 96,000 0.783 No.17 No.66 [7]
9 215,000 267,000 69,000 82,000 75,000 0.708 No.21 No.75 [7]
10 23 November 2009 245,000 283,000 111,000 95,000 99,000 0.834 No.17 data-sort-value="" style="background: var(--background-color-interactive, #ececec); color: var(--color-base, inherit); vertical-align: middle; text-align: center; " class="table-na" | — [8]
Numbers have been adjusted from initial data using weekly rankings where accessible.

The Celebrity Apprentice Australia

The Celebrity Apprentice premiered on the Nine Network on 24 October 2011, with additional seasons broadcast in 2012 and 2013. After pausing for a year, the show resumed with a fourth installment in 2015. Following a six-year gap, the program is scheduled to make a comeback for its fifth season in 2021, introducing a new CEO, Alan Sugar.

  1. ↑ 1.0 1.1 Cite error: Invalid <ref> tag; no text was provided for refs named ep 1
  2. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep 3
  3. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep4
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep5
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep6
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep7
  7. ↑ 7.0 7.1 Cite error: Invalid <ref> tag; no text was provided for refs named ep8+9
  8. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named ep10
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