The Bountiful Company
| Company type | Private |
|---|---|
| Industry | Dietary supplements |
| Founded | 1971 |
| Founder | Arthur Rudolph |
| Fate | Majority of brand portfolio acquired by Nestlé in 2021 |
| Headquarters | United States |
| Products | Dietary supplements |
| Owner | Nestlé (majority brand portfolio since 2021) |
The Bountiful Company is a U.S.-based producer of dietary supplements. Until 2021, it was under the ownership of Kohlberg Kravis Roberts, when the majority of its brand portfolio was acquired by Nestlé.
The business was initially established in 1971 by Arthur Rudolph as Nature's Bounty, Inc., operating through mail-order sales. It changed its name to NBTY, Inc. in 1995, then returned to The Nature's Bounty Co. in 2016 before adopting the current designation in 2021.
History
Arthur Rudolph founded the company in 1971, launching it as a mail-order supplement enterprise.
The firm remained publicly listed until 2010, when the Carlyle Group purchased it for $3.8 billion. By 2015, The Bountiful Company generated $3 billion in revenue, with $1.9 billion stemming from Consumer Products, $891 million from Holland & Barrett International operations, and $247 million through Direct-to-Consumer channels. Around 2017, the company considered either a sale or an initial public offering amid increasing interest from Chinese investors.
In 2017, Carlyle divested a controlling interest to Kohlberg Kravis Roberts. Later, in 2021, Nestlé completed its acquisition of the company for $5.75 billion, thereby strengthening its position within the vitamins and supplements sector.
Brands
The Bountiful Company manages an extensive range of brands such as:
- American Health
- Balance Bar
- Best Bar Ever, Inc.
- Body Fortress
- DeTuinen
- Dr.Organic (marketed as Organic Doctor in the United States)
- Ester-C
- Good 'n Natural
- Home Health
- MET-Rx
- Natural Wealth
- Nature's Bounty
- Osteo Bi-Flex
- Physiologics
- Pure Protein
- Puritan's Pride
- Rexall
- SiSU
- Solgar
- Sundown Naturals
2011 Consumer Reports investigation
A Consumer Reports study conducted in 2011 revealed that certain fish-oil supplements—including those offered by Nature’s Bounty and Sundown—contained PCB concentrations that might necessitate warning labels according to California’s Proposition 65 consumer safety legislation.