Jump to content

The Broadway Hollywood

From Alfawiki
Adapted from the English Wikipedia article The Broadway Hollywood, available under CC BY-SA 4.0Updated 9 August 202515 sources
Broadway Hollywood Building
IndustryRetail (historically), Commercial real estate
PredecessorB. H. Dyas Company Department Store
Founded1927 in Hollywood, Los Angeles, California, United States
FounderFrank R. Strong (developer)
Defunct1982 (as The Broadway department store)
FateRenovated for commercial office and residential use
Headquarters
Hollywood, Los Angeles
,
United States
Area served
Hollywood neighborhood, Los Angeles
Key people
Frederick Rice Dorn (original architect), John Parkinson and Donald B. Parkinson (annex architects)
ProductsDepartment store (historical), commercial office space, residential condominiums
OwnerVarious; sold in 2016 for $14.2 million
ParentThe Broadway (historical tenant until 1982)
Websitebroadwayhollywood.org


Template:Good Article

This article is about the building in Hollywood. For other Broadway Department Store buildings, see Broadway Department Store Building.

Template:Infobox NRHP

The Broadway Hollywood Building—also known as the Broadway Building or Broadway Department Store Building—is located in the Hollywood neighborhood of Los Angeles. Positioned at the southwest corner of the famous crossroads known as Hollywood and Vine, where Hollywood Boulevard intersects with Vine Street, it stands within the area commemorated by the Hollywood Walk of Fame. Originally constructed in 1927 as the B. H. Dyas Building, this property is identified by its primary address, 6300 Hollywood Boulevard, as well as its secondary entrance at 1645 Vine Street.

As a contributing structure within the National Register of Historic Places-designated Hollywood Boulevard Commercial and Entertainment District, the Broadway Hollywood Building holds recognition both as part of a historic district and as an individually registered landmark by the city of Los Angeles and the state of California. A distinctive neon sign atop the building is regarded as a significant historic feature.

Initially developed to function as a department store, the building has since been renovated to accommodate commercial office spaces along with residential condominiums. It served as a location for The Broadway department store for many years. In 1939, an annex was added on its western side, associated with the address 6316 Hollywood Boulevard. The residential units within have attracted numerous notable owners over time.

Details

The metal neon sign crowning the building

While various references describe this structure as having ten stories,[1] official documentation from the 1985 nomination for the Hollywood Boulevard segment of the National Register of Historic Places lists it as nine stories tall.[2] Above these floors is a two-story penthouse that supports the metal neon signage displaying "The Broadway Hollywood".[3] The original department store section was designed by Frederick Rice Dorn in 1927, with its annex conceived by local architects John Parkinson and Donald B. Parkinson in 1938.[3] Constructed in a neoclassical architecture style, the building features reinforced concrete with brickwork on upper levels, where most ornamental details are concentrated alongside those at street level. Among its architectural highlights are a classical entablature resting above pilasters adorned with Corinthian capitals, creating a colonnade-like appearance that repeats on upper floors.[2] The building is topped with a prominent cornice.[1] Its richly decorated facade includes terra cotta pilasters and ornamental cornices. The two highest floors are characterized by Corinthian columns set atop a projecting beltcourse.[3]

Although some sources label the annex as eight stories tall,[1] the nomination form refers to it as a "six story International Style addition".[2] This extension is distinguished by its banded windows and minimalist exterior. By the time of nomination, several display windows had undergone modifications.[2] According to information from the City of Los Angeles Office of Economic Development, the annex exemplifies "Streamline Moderne Style," noted for its lack of ornamentation, emphasis on smooth wall surfaces, curved corners, flat roofs, and linear design elements that accentuate horizontal lines.[3] The ground-level colonnades serve as a unifying architectural element linking both the original building and its annex.[3]

Recognition

A historical plaque marking the Hollywood and Vine intersection is mounted at the building's base

This structure is part of the National Register of Historic Places within the Hollywood Boulevard Commercial and Entertainment District, which spans from 6200 to 7000 Hollywood Boulevard and received its designation on April 4, 1985.[2] Both facades of the building—facing Hollywood Boulevard and Vine Street—lie inside the City of Los Angeles Monument area LA-194, known as the Hollywood Walk of Fame, officially designated on July 5, 1978.[4] The building itself, along with its iconic neon signage, was individually recognized as a City monument (LA-664) on September 29, 1999.[4] On April 4, 1985, both the building and the entire Hollywood Boulevard Commercial & Entertainment District were acknowledged by the California Office of Historic Preservation under designation codes 0053-4680-0054 and 0053-4680-9999 with status code 1D.[5] Additionally, this property benefits from protection under the Mills Act, registered under Contract Number: 53175873 and Case Number: CHC-2005-5690-MA.

History

View of Broadway Hollywood Building from Vine Street in 1980

In 1922,[6] as the Hollywood Boulevard regional shopping district—ranking second only to Downtown Los Angeles—was emerging, shares were issued to fund the erection of a four-story commercial building at the corner of Hollywood and Vine intended to house a branch of Boadway Bros., a modest department store chain based in Pasadena. However, Boadway’s ceased operations in 1923, leading B. H. Dyas to take over the location.[7]

The Classical Revival Style edifice was constructed in 1927 by local entrepreneur Frank R. Strong to serve as a B. H. Dyas Company Department Store.[1][3] Construction extended into 1928 and represented the first department store branch established beyond Downtown Los Angeles' central business district, sparking similar large-scale retail developments outside downtown.[3] The economic hardships brought on by the Great Depression forced B. H. Dyas to consolidate its operations back to its original location; subsequently, The Broadway acquired the remaining 30-year lease for this prime site at $2 million in 1931 Template:USDCY.[3] This transition allowed The Broadway Hollywood Building to cater effectively to Hollywood’s film and financial sectors by providing upscale merchandise.[3]

Leveraging its success, the store expanded in 1938 by adding 52,000 square feet (4,800 m2) of retail area.[3] The following year saw the addition of an eight-story modern annex designed by Parkinson and Parkinson, constructed directly west of the original building.[1][3] The Broadway remained a tenant until 1982,[8] after which time the building was repurposed for office use.[3]

Following a prolonged vacancy period, renovation efforts commenced in 2005 to transform the ten-story structure into 96 loft condominiums while also adding two additional floors to the annex.[1] In July 2008, residents initiated legal action against a bar operating on the ground floor due to noise disturbances; this dispute culminated in the bar’s relocation by February 2009.[9] Notable current and former owners of loft units include Dave Navarro,[10][11][12] Jason Statham,[13] Danny Masterson, and Charlize Theron.[14]

In 2016, ownership changed hands with a sale price recorded at $14.2 million Template:USDCY.[15]

In popular culture

The Broadway Hollywood building made an appearance in Modern Times, a film starring Charlie Chaplin.

See also

Notes

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Vincent, Roger (2005-09-13). "Broadway Building Gets Loft Conversion". Los Angeles Times. Retrieved 2014-08-07.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 Cite error: Invalid <ref> tag; no text was provided for refs named USDotIHCaRS
  3. ↑ 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 3.11 Williams, Joshua (2005-08-08). "Broadway Hollywood Building Historical Information". City of Los Angeles – Mayor's Office of Economic Development. Archived from the original on April 26, 2006. Retrieved 2014-08-08.
  4. ↑ 4.0 4.1 "Historic-Cultural Monument (HCM) List" (PDF). Los Angeles Department of City Planning. 2013-07-22. Retrieved 2014-09-10.
  5. ↑ "Hollywood Boulevard Commercial And Entertainment District". California State Parks. Retrieved 2014-10-15.
  6. ↑ "Advertisement for Boadway Bros., Inc". Holly Leaves (magazine). July 1, 1922. p. 37. Retrieved July 13, 2020.
  7. ↑ Williams, Gregory Paul (2002). The Story of Hollywood. p. 233. ISBN 9780977629930.
  8. ↑ "Resource Report". Historic Places Los Angeles. Retrieved 24 April 2024.
  9. ↑ Amter, Charlie (2009-02-09). "SBE shuts down S Bar, says it will 'relocate' lounge". Los Angeles Times. Retrieved 2014-08-08.
  10. ↑ "Dave Navarro's new pad: sleek, sexy, with a rock-star twist". Los Angeles Times. 2008-09-27. Retrieved 2014-08-07.
  11. ↑ Beale, Lauren (2014-04-03). "Musician Dave Navarro lists his tricked-out Hollywood loft". Los Angeles Times. Retrieved 2014-08-08.
  12. ↑ Ambatielos, Amy (2014-04-11). "Live in a rock star's home for about $1 million". CNNMoney. Retrieved 2014-08-08.
  13. ↑ David, Mark (2009-06-29). "Hunky Jason Statham Lists Sexy Hollywood Condo". Variety. Retrieved 2014-08-08.
  14. ↑ Davidow, Audrey (2008-09-27). "Loft living with touches of glam at the Broadway Hollywood". Los Angeles Times. Retrieved 2014-08-07.
  15. ↑ "6300 Hollywood Boulevard, Los Angeles, CA 90028". Property Shark. Retrieved July 16, 2024.

External links

Template:Greater Hollywood Template:HBCED Template:LAHMC

Related profiles

BBroadway Hollywood BuildingSSaban BuildingQQuigley'sDDesmond's (department store)
Retrieved from "https://www.alfawiki.org/index.php?title=The_Broadway_Hollywood&oldid=31584"