The Future Rocks
| Company type | Private |
|---|---|
| Industry | E-commerce, Jewelry |
| Founded | November 2019 |
| Founder | Anthony Tsang, Ray Cheng |
| Headquarters | Hong Kong , Hong Kong |
Area served | International |
| Products | Jewelry made from lab-created diamonds, lab-cultivated gemstones, repurposed metals |
The Future Rocks is an international e-commerce enterprise based in Hong Kong, operating a digital marketplace that specializes in jewelry made from lab-created diamonds, lab-cultivated gemstones, and repurposed metals.
History
Established in November 2019 by Anthony Tsang and Ray Cheng, The Future Rocks debuted its online marketplace in April 2021, initially featuring six designers. The platform highlights creators who utilize eco-friendly materials such as recycled metals alongside lab-grown diamonds and gemstones.
The business ventured into brick-and-mortar retail with a temporary store at Tokyo’s prestigious department store Isetan Shinjuku in January 2023, followed by another pop-up event in 2024 at K11 Musea located in Hong Kong.
By November 2022, the marketplace had expanded to include 21 designers representing nine countries, including the United States, France, Germany, Japan, China, Belgium, and Switzerland. Prominent brands showcased are Swiss LOEV, Spanish RÊVER, German Maren Jewellery, and French Loyal.e Paris.
In November 2023, The Future Rocks unveiled The Ring collection—designed from a single piece of lab-grown white sapphire featuring a central 2-carat lab-grown diamond. The subsequent month saw a collaboration with US-based Lightbox Jewelry to introduce the exclusive Lightbox Joy Collection, which focuses on playful lab-grown pieces intended for everyday wear.
During spring 2024, The Ring II was launched in partnership with British model and actress Adwoa Aboah, further strengthening the company’s leadership within the sustainable luxury jewelry sector.