The Happy Egg Company
| Company type | Private |
|---|---|
| Industry | Food production, Poultry farming |
| Founded | 2012 |
| Headquarters | Rogers , United States |
Area served | United States |
| Products | Eggs (Organic Free Range, Free Range, Free Range Blue & Brown Heritage Breed) |
The Happy Egg Company is a U.S.-based egg producer located in Rogers, Arkansas. It holds the distinction of being the first commercial egg producer in the United States to receive certification from the American Humane Association.
History
The brand Happy Egg was initially launched in the United Kingdom in 2009 under the ownership of Noble Foods. It expanded into the American market in 2012 and reached sales totaling one million eggs by 2014. In 2018, the company moved its main office from San Francisco to Rogers, Arkansas. By March 2019, it had separated from its UK parent brand, Noble Foods, becoming an independent entity.
Operations
Egg production for The Happy Egg Company is carried out through collaborations with family farms situated throughout the American South and Midwest. The company contributes support to the Northwest Arkansas Children's Shelter and is recognized as the sole egg brand approved by Whole30. Its eggs bear the Certified Free Range label from the American Humane Association (AHA), with hens granted access to more than eight acres of pastureland. Notably, it is the first commercial egg producer in the U.S. to obtain certification from the AHA.
In 2020, the Organic Consumers Association contested The Happy Egg Company's use of the term "pasture raised," arguing that hen treatment did not meet those criteria and subsequently filed a legal complaint.
Products
By 2020, The Happy Egg Company’s product offerings included three distinct lines: Organic Free Range, Free Range, and Free Range Blue & Brown Heritage Breed.