The Mobile Wave
| Company type | Public |
|---|---|
| Industry | Business intelligence, Mobile software |
| Founder | Michael J. Saylor |
Key people | Michael J. Saylor (Founder, Chairman, CEO) |
The Mobile Wave: How Mobile Intelligence Will Change Everything is a nonfiction work published in 2012 by Michael J. Saylor, the founder, chairman, and CEO of MicroStrategy, Inc. This book explores the evolution of mobile technology through a scientific and historical lens, proposing that mobile devices will become indispensable tools that revolutionize business practices, industries, and global economies.
Saylor shared insights from the book during an appearance on CNN.
Synopsis
Chapter 1 – "The Wave: The Shape of the Wave": Sets the stage by outlining the central concepts, emphasizing mobile technology’s transformative influence across various sectors and framing the Information Revolution as the third pivotal societal shift following the Agricultural and Industrial Revolutions.
Chapter 2 – "Computers: The Evolution to Mobile Computing": Traces four previous computing waves that have culminated in the rise of the fifth wave characterized by mobile computing.
Chapter 3 – "Paper: The Demise of Paper": Chronicles the progression of media formats from ancient clay tablets to modern electronic publishing platforms.
Chapter 4 – "Entertainment: The New Universal Screen": Investigates how mobile technology is reshaping entertainment mediums such as film, television, and gaming, along with its effects on advertising strategies.
Chapter 5 – "Wallet: A Smarter Wallet and Intelligent Money": Discusses the development of currency, payment methods, and banking systems in relation to advancements in mobile technology.
Chapter 6 – "Social Networks: A Mobile Social World": Analyzes the transformation of social interactions and current affairs driven by mobile social applications.
Chapter 7 – "Medicine: The New Landscape of Global Healthcare": Explores mobile technology’s role in healthcare innovation, including telemedicine services.
Chapter 8 – "Education: Remaking Education for Everyone": Examines how educational frameworks are being revolutionized through mobile technology.
Chapter 9 – "Developing World: Bootstrapping the Developing World": Highlights opportunities for mobile technology to foster growth and development in emerging economies.
Chapter 10 – "New World: Human Energy Unleashed": Reinforces the extensive influence of mobile technology on business practices and societal structures.
Reception
The Mobile Wave attained the #5 position on The Wall Street Journal’s Hardcover Business bestseller list as of July 15, 2012. It entered The New York Times Hardcover Nonfiction Best Seller list at #31 on July 23, 2012, later climbing to #5 in Hardcover Business rankings by August 2012.
Jeanne Destro of USA Today commended Saylor for his lucid and captivating presentation of the mobile industry, praising his profound expertise delivered without complex technical language.
According to The Washingtonian, Saylor envisions a future where traditional items such as paper, telephones, credit cards, cash, entertainment venues, medical appointments, and classrooms become largely obsolete due to advancements in mobile technology.