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The Morning Show (TV program)

From Alfawiki
The Morning Show
Company typeTelevision program
IndustryTelevision broadcasting
FoundedJune 18, 2007; 19 years ago (2007-06-18)
Headquarters
South Eveleigh
,
Australia
Key people
Adam Boland (executive producer)
ProductsMorning talk program
Website7plus.com.au/the-morning-show

The Morning Show is an Australian morning talk program aired on the Seven Network, hosted by Kylie Gillies and Larry Emdur. Broadcasting on weekdays from 9:00 am until 12:00 pm, it follows closely after Seven's breakfast news show Sunrise, with both programs maintaining a strong connection. The format includes a mix of infotainment, interviews with celebrities, and live musical acts.

A weekend highlights edition is also broadcast from 10:00 am to 12:00 pm, featuring selected segments from the previous week.

History

Debuting on 18 June 2007, The Morning Show initially aired weekdays from 9:00 am to 11:00 am. Developed by executive producer Adam Boland, the show combined elements such as news, entertainment, health topics, celebrity news, cooking demonstrations, and fashion features. This concept built upon the success of Sunrise, which was also produced by Boland.

In March 2012, the program expanded its schedule to include weekend highlight episodes following Weekend Sunrise. During the AFL season, Sunday broadcasts were preempted in several states due to AFL Game Day, until that program was discontinued in 2020 amid the COVID-19 pandemic. Since then, Sunday editions have aired during football season except in Western Australia where local matches begin at 11 am.

A significant moment occurred on 15 December 2014 when the show provided live coverage during the 2014 Sydney hostage crisis, continuing until staff evacuation required switching to the Melbourne newsroom.

On 24 July 2023, The Morning Show relocated to a new studio at Television City, South Eveleigh, joining other Seven News teams within a centralized production facility after over four decades. This move coincided with a refreshed branding effort alongside Sunrise.

In November 2024, Seven Network announced plans to extend the program by an additional 30 minutes, moving its conclusion time to 12 pm starting in 2025.

Ratings

The premiere episode attracted an average audience of 272,000 viewers, surpassing competitors 9am with David and Kim (147,000) and Mornings with Kerri Anne (126,000). Since its launch in June 2007, the show has regularly secured the top ratings position each week against Nine Network and Network Ten. It held daily rating leadership until 31 October 2012 when it was overtaken by Mornings, and maintained weekly dominance until March 2016 when Today Extra claimed the highest spot.

Format

The structure of the program parallels that of Sunrise, combining news updates, entertainment stories, and lifestyle content. It features both live and pre-recorded advertorial segments similar to those seen on rival show Today Extra, which shares the same studio location. While originally using a consistent music theme, since 2010 it has incorporated current popular music as transitional bumpers.

Presenters

Presenter Role Tenure
Larry Emdur Co-host 2007–present
Kylie Gillies Co-host 2007–present
Liam Tapper News 2024–present

Former presenters

Presenter Role Tenure
Ann Sanders News 2007–2015
Ryan Phelan News 2016–2020
Angela Cox News 2020–2022
Glenn Wheeler Infomercials 2007–2015

Substitute Presenters

Recent stand-in hosts have featured Angela Cox, Matt Doran, Sally Bowrey, Sam Mac, Mark Beretta, Natarsha Belling, Monique Wright, David Woiwod, Dr Chris Brown, Phil Burton, Gemma Acton, and Edwina Bartholomew.

Advertorial Hosts

  • Karen Ledbury
  • Jamie Malcolm

Previous Advertorial Hosts

Logo Evolution