The NOCO Company
| Company type | Private |
|---|---|
| Industry | Consumer electronics, automotive chemicals, plastic materials, electrical parts |
| Founded | 1914 |
| Founder | Joseph Henry Nook Sr. |
Area served | Global |
Key people | Joseph Henry Nook Sr. |
| Products | Consumer electronics, automotive chemicals, plastic materials, electrical parts, portable vehicle battery jump starters |
The NOCO Company (widely recognized as NOCO) is a privately owned American global enterprise engaged in the design, manufacture, and distribution of consumer electronics, automotive chemicals, plastic materials, and electrical parts.
Overview
Established in 1914 under the name Nook & O'Neill by Joseph Henry Nook Sr., NOCO has maintained a significant role within the automotive sector. Joseph Nook Sr. earned a place in the Automotive Hall of Fame due to his impactful work with NOCO. The company's initial product catalog is preserved within automotive museums and historical collections. NOCO possesses more than twenty patents, including advancements such as a portable vehicle battery jump starter equipped with safety mechanisms, highlighting its commitment to innovation and product development.
Acquisition
In 2009, NOCO expanded by acquiring Advanced Fishing Technologies (AFT), a company specializing in battery management solutions for marine, industrial, and photostatic applications.
ChargeLight
The ChargeLight product was successfully launched following a Kickstarter initiative that secured $121,329, indicating strong early consumer interest in this inventive device.
Genius Boost family
Among NOCO's prominent offerings is the Genius Boost series of lithium battery jump starters. The GB30 model achieved a 9 out of 10 score from TopSpeed and was rated as "Good" by Consumer Reports. The GB50 unit was recognized as the best portable jump starter by Throttleholic and garnered a four-star rating from Trusted Products. Manufacturing operations are based in Vietnam, Malaysia, and China.