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The Second Bounce of the Ball

From Alfawiki
Adapted from the English Wikipedia article The Second Bounce of the Ball, available under CC BY-SA 4.0Updated 10 August 2025
Apax Partners
IndustryPrivate equity, Venture capital
FounderRonald Cohen
Headquarters
London
,
United Kingdom

The Second Bounce of the Ball: Turning Risk into Opportunity is a 2007 entrepreneurial non-fiction work authored by Sir Ronald Cohen and released by Weidenfeld & Nicolson in London. The book delves into the key factors behind entrepreneurial success, illustrated through personal stories from Cohen and experiences at his firm, Apax Partners. The title reflects Cohen's perspective on the difficulty of anticipating a ball’s second bounce.

Reviews

Business reviewers responded favorably to the book. Robert Lenzner, editor at Forbes, draws parallels between Cohen and Georges Doriot, a pioneering American venture capitalist, highlighting Cohen’s progression from a specialized investment banker to engaging in higher-risk startup investments, and eventually focusing on private equity and leveraged buyouts.

Jonathan Guthrie of the Financial Times describes it as "among the finest recent publications on entrepreneurship," commending its comprehensive and nuanced approach that sets it apart from conventional business self-help literature.

Publishing information

External links