The Skimm
| Company type | Private |
|---|---|
| Industry | Media, News, Digital media |
| Founded | 2012 |
| Founder | Danielle Weisberg, Carly Zakin |
| Fate | Acquired by Everyday Health Group in March 2025 |
| Headquarters | United States |
Area served | United States |
Key people | Danielle Weisberg, Carly Zakin |
| Products | The Daily Skimm newsletter, Skimm Ahead app, Skimm This podcast, Skimm'd from the Couch podcast, 9 to 5ish podcast |
| Parent | Everyday Health Group (a division of Ziff Davis) |
theSkimm (stylized as theSkimm) is a U.S.-based media enterprise founded in 2012 by Danielle Weisberg and Carly Zakin. It provides a subscription-only newsletter designed to deliver news in a straightforward, easily digestible format.
History
In 2012, Weisberg and Zakin departed from NBC to establish theSkimm, aiming to create a concise news summary tailored for busy professionals.
In June 2016, theSkimm raised $8 million in a Series B funding round led by 21st Century Fox, facilitating its expansion into video content through Skimm Studios. Other participants in this round included RRE Ventures, Homebrew, and Greycroft Partners.
Throughout the 2016 U.S. presidential election cycle, theSkimm conducted interviews with twelve prominent candidates and successfully registered 110,000 voters, highlighting its role in engaging millennial audiences.
On March 15, 2018, the company secured $12 million in funding led by Google Ventures and Spanx founder Sara Blakely to accelerate growth in its subscription services. By October of that year, subscriber numbers had exceeded seven million.
In March 2025, six years subsequent to acquiring the texting platform Purple, theSkimm was itself acquired by Everyday Health Group, a division of Ziff Davis, marking a strategic move into health-focused digital media.
Products and Services
The Daily Skimm is the organization's flagship email newsletter distributed each day, primarily aimed at urban women between the ages of 22 and 34, offering succinct news summaries. By November 2016, it had amassed more than four million subscribers.
In 2016, theSkimm launched the Skimm Ahead application for iOS devices, enabling users to seamlessly integrate important events into their personal calendars.
On March 4, 2019, the company introduced Skimm This, a daily news podcast broadcast weekday evenings at 5 p.m. ET that provides summaries and context for current events. This followed their earlier podcast from 2018 titled Skimm'd from the Couch. In 2021, they expanded their audio offerings with 9 to 5ish, a podcast centered on career topics.
Recent efforts include the '#ShowUsYourLeave' initiative, which promotes paid family leave policies and enhanced support systems for working women and families.