The Tough Alliance
| Company type | Music duo |
|---|---|
| Industry | Music |
| Founded | 2003 in Gothenburg, Sweden |
| Founder | Henning Fürst, Eric Berglund |
| Defunct | 2009 |
| Headquarters | Gothenburg , Sweden |
| Products | Electronic pop music albums and EPs |
| Website | sincerelyyours |
The Tough Alliance, often abbreviated as TTA, was an electronic pop duo originating from Gothenburg, Sweden, formed in 2003 by childhood companions Henning Fürst and Eric Berglund. They initially signed with the Swedish label Service Records before creating their own imprint, Sincerely Yours, in 2006.
Their body of work comprises four EPs—Make It Happen, Holiday, New Waves, and Prison Break—alongside three full-length albums: The New School, the fully instrumental Escaping Your Ambitions, and A New Chance. The group gained notoriety for their atypical live performances, which included swinging baseball bats and singing over pre-recorded tracks, attracting criticism for purportedly promoting violence and hooliganism.
In April 2010, Eric Berglund launched his solo venture ceo under the Sincerely Yours label, leading to rumors regarding the duo's continuity. Although initially refuting any disbandment, Berglund later characterized their collaboration as akin to "teammates in a football team," referring to The Tough Alliance as a professional stepping stone and indicating his intent to concentrate on ceo.
Albums
- The New School (2005)
- Escaping Your Ambitions (2006)
- A New Chance (2007)
EPs
- Make It Happen (2004)
- Holiday (2004)
- New Waves (2006)
- Neo Violence (2008)
- Prison Break (2009) – digital remix release