The Underwear Expert
| Company type | Private |
|---|---|
| Industry | E-commerce, Fashion |
| Founder | Michael Kleinmann |
Key people | Michael Kleinmann (CEO) |
| Products | Men's underwear subscription service |
Overview
Underwear Expert originated as a blog focused on men's underwear and evolved into a subscription-based e-commerce platform. It provides a carefully selected underwear subscription service featuring over 50 brands. The site delivers a variety of content including underwear styles, expert advice, comprehensive reviews, a fabric glossary, analysis of men's underwear trends, and style- and service-focused articles. As described by the New York Times, Underwear Expert is "an all-encompassing website devoted to researching, testing, reviewing, and even curating underpants for purchase."
Leadership
Michael Kleinmann serves as the company's CEO. Prior to founding Underwear Expert, Kleinmann held the roles of president and COO at Freshpair from 2001 until 2011. Additionally, he contributes men's underwear-related articles to The Huffington Post.
Industry Perspective
While prioritizing comfort and fit remains essential when selecting underwear, Kleinmann emphasizes that men’s underwear has transitioned into a fashion statement. Currently, there are over 600 brands manufacturing men’s underwear. He likens this evolution to the sneaker culture, highlighting how underwear has become another medium for personal expression with an expanding variety of fabrics, styles, and colors available in the marketplace.