The Volume
| Company type | Private |
|---|---|
| Industry | Sports media, Podcasting |
| Founded | February 1, 2021 |
| Founder | Colin Cowherd |
| Headquarters | United States |
Area served | Worldwide |
Key people | Logan Swaim (Head of Content), Andrew Samson (Executive Producer) |
| Products | Podcasts, Video content |
| Parent | iHeartMedia (advertising sales partner) |
| Website | thevolume |
The Volume is a sports-focused media enterprise founded by Colin Cowherd. It produces podcasts and video content distributed across platforms such as YouTube, TikTok, Instagram, and Facebook. The network emphasizes fan-driven content related to sporting events rather than adhering to a conventional programming timetable.
History
Cowherd created the company to generate his own media content and provide a platform for other commentators. Upon its inception, The Volume partnered with iHeartRadio to handle advertising sales, while aligning with fantasy sports operator FanDuel as its gambling affiliate and presenting sponsor.
Launching on February 1, 2021, the network’s flagship show, The Colin Cowherd Podcast, offered sports commentary and interviews.
In March 2021, The Volume teamed up with the Action Network to develop podcasts centered on sports wagering.
Logan Swaim, a veteran in sports media, was appointed head of content in May 2021. Throughout 2022, several executives from ESPN, Fox Sports 1, Overtime, and Activision Blizzard joined the team. Among them was Andrew Samson, former XFL content director, who took on the role of executive producer for The Colin Cowherd Podcast.
The Volume collaborated with Wave Sports + Entertainment to co-produce coverage of the 2022 NBA Finals.
By 2022, the platform had amassed 1.2 million subscribers and saw an average of 40 million podcast downloads monthly.
In September 2023, The Volume announced a long-term agreement with DraftKings, appointing the sportsbook as the presenting sponsor across all podcast and video productions.
Content
The Volume features 21 podcasts and digital programs hosted by athletes and commentators, including The Draymond Green Show, led by NBA star Draymond Green. By February 2022, the show reached 500,000 monthly downloads and climbed to number 11 on iTunes charts by June of that year. Green’s candid style has been recognized for offering a more compelling alternative to traditional sports media. In March 2023, it earned the iHeart Media Podcast Award for Best Sports Podcast.
In August 2022, former NFL player Richard Sherman transitioned his podcast from Pro Football Focus to The Volume.
Among the pioneers in hosting college football athletes after the National Collegiate Athletic Association permitted them to profit from their personal brands, The Volume offers shows such as Inside the Garage, featuring four players from Notre Dame—Kyle Hamilton, Cam Hart, Conor Ratigan, and KJ Wallace—as well as a podcast with University of Alabama quarterback Bryce Young.
In 2021, The Volume secured distribution rights for Boxing with Chris Mannix and John Middlekauff's 3 and Out podcast. The network also streams live wrestling events like WWE's SummerSlam.
The year 2022 saw the launch of Snaps with Aaron and T-Bob, hosted by Aaron Murray and T-Bob Hebert, alongside Colin Cowherd beginning a co-hosted podcast with Joe Burrow. Additionally, athletes like Daniel Cormier and Darius Slay joined the platform’s roster.
Sports betting programming includes Alex Monaco’s Moneyline Monaco, Olivia Moody’s Liv Moods Live, and The Favorites hosted by Chad Millman and Simon Hunter—this last program moved to The Volume following an arrangement with Action Network.
In 2023, The Volume added the Nerd Sesh podcast to its lineup. On August 23, 2023, it was revealed that former Fox Sports personality Shannon Sharpe’s Club Shay Shay podcast would become part of the network. Later in September 2023, Sharpe announced plans to co-host another show on The Volume alongside former wide receiver Chad Johnson, titled Nightcap with Unc & Ocho.
Podcasts
- The Herd
- The Colin Cowherd Podcast
- The Draymond Green Show
- The Richard Sherman Podcast
- Club Shay Shay
- Nightcap with Unc & Ocho
- Fantasy Pros
- Nerd Sesh
- Big Play Slay
- Daniel Cormier TV
- 3 and Out
- Go Low
- Hoops Tonight
- Straight Fire
- Snaps with Aaron & T-Bob (concluded early 2025)
- Jenkins & Jonez
- Boxing with Chris Mannix
- 3 Points with Chris Mannix
- Liv Moods Unfiltered (left in October 2023)
- Moneyline Monaco
- Voch Lombardi Live
- New Rory & MAL