Thea Green
| Company type | Private |
|---|---|
| Industry | Cosmetics, Nail care |
| Founded | 1999 in London, England |
| Founder | Thea Green MBE, MT Carney |
| Headquarters | London , United Kingdom |
Area served | Worldwide |
Key people | Thea Green (Founder) |
| Products | Nail polish, Nail bars |
Nails Inc. is a nail polish brand headquartered in London, established by Thea Green MBE. The company has partnered with prominent names in fashion and beauty, including Victoria Beckham, Alexa Chung, and Poppy Delevigne. Its product lines are distributed worldwide through retailers such as Superdrug, Boots, Sephora, and Target.
Thea Green
Thea Green grew up in Hoylake on the Wirral Peninsula near Liverpool. Her father served as a company director at Littlewoods, while her mother was a homemaker. She attained a degree in public relations and journalism from the London College of Fashion. During her studies, she gained experience working on the fashion desk at the Daily Mail and subsequently at Tatler magazine, where she became fashion editor at the age of 24.
In recognition of her contributions to the beauty sector, Green was awarded the Member of the Order of the British Empire (MBE) in the 2011 Birthday Honours.
History
Inspired by the numerous nail bars she noticed in New York City, Green teamed up with business partner MT Carney to secure £200,000 from investors to open their inaugural store in 1999 on South Molton Street in London's West End.
Following the launch of three locations in London, Carney exited the venture to return to the U.S.
By 2000, Nails Inc had expanded its presence through department store concessions.
In 2003, the company introduced a training academy for beauty therapists based in London, and two years later unveiled a luxury "champagne nail bar" concept.
Present
Nails.INC is a British nail brand available through concessions at major retailers such as Selfridges, John Lewis, Waitrose, QVC, Amazon, Look Fantastic, as well as international partners like Sephora, Target, and Sallys in the United States.
The brand maintains retail outlets across the UK, US, Australia, and Japan.
In November 2012, Nails.INC launched a nail bar within Harvey Nichols Beauty Bazaar located at the Liverpool One shopping centre.
In June 2020, Nails.INC committed to donating all U.S. profits for that month to Black Lives Matter. The company publicly expressed its opposition to systemic racism via its Instagram account with 240,000 followers.
Awards
- 2002 CEW Achiever Award
- 2011 Member of the Order of the British Empire (MBE)
- 2011 Ernst & Young Entrepreneur of the Year
- 2011 Winner of the First Women Awards in Retail & Consumer
- 2019 Allure Best of Beauty Award