Think (slogan)
| Industry | Technology |
|---|---|
| Founded | December 1911 |
| Founder | Thomas J. Watson |
| Products | ThinkPad, ThinkCentre, ThinkVision |
| Website | www |
Think (presented as THINK) serves as a well-known motto linked to the American global technology corporation IBM.
History
The phrase "THINK" was initially introduced by Thomas J. Watson in December 1911 during his tenure overseeing sales and advertising at the National Cash Register Company. During an uninspiring sales meeting, Watson interrupted to remark, "The problem with every one of us is that we don't think enough. We are compensated not for moving our feet but for engaging our minds," subsequently inscribing THINK on the easel.
Watson described the slogan as a prompt to carefully consider all aspects without restricting its interpretation: "If someone merely notices THINK, they will understand my intent. Our focus is not on a course in logic."
In 1914, Watson transferred the slogan to the Computing-Tabulating-Recording Company (CTR), which eventually evolved into IBM. One of its subsidiaries issued a publication for employees and customers titled Time, which was renamed THINK in 1935. IBM continues to employ the slogan and maintains THINK as a registered trademark; it also names its laptop line ThinkPad, business desktop series ThinkCentre, and display monitors ThinkVision accordingly.
Since 2018, IBM has branded its flagship conference as IBM Think.
Apple's 1997 campaign slogan "Think different" is frequently interpreted as a counterpoint to IBM's THINK.
See also
External links
- IBM Think (archived via Wayback Machine)