Thirteen Lune
| Company type | Private |
|---|---|
| Industry | E-commerce, Beauty |
| Founded | 2020 |
| Founder | Nyakio Grieco, Patrick Herning |
| Headquarters | West Hollywood , United States |
Key people | Patrick Herning (CEO) |
| Products | Skin care, makeup, hair care, wellness products |
Thirteen Lune is a beauty-focused e-commerce platform established in 2020 and headquartered in West Hollywood.
History
The company was co-founded by Nyakio Grieco, a beauty entrepreneur based in Los Angeles, along with Patrick Herning, who serves as CEO of the plus-size fashion label 11 Honoré. Initially launching with a selection of 13 brands, Thirteen Lune expanded its portfolio to include 100 brands by the close of 2021.
In October 2021, Thirteen Lune entered into a partnership with JCPenney to introduce its products into 10 of the retailer’s physical locations. Earlier that same year, the company secured $1 million in funding from investors such as Sean Combs, Gwyneth Paltrow, Naomi Watts, Gregg Renfrew, Tracey Cunningham, Nicole Avant, Patrick Finnegan, and Sydney Holland.
November 2021 saw Thirteen Lune complete a $3 million investment round, led by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures, and Gaingels.
By September 2022, the collaboration with JCPenney had grown substantially, with Thirteen Lune products available in more than 600 stores nationwide. This expansion replaced JCPenney’s former Sephora offerings and highlighted diversity through featuring 65 beauty brands owned by BIPOC entrepreneurs. Additionally, store employees received training focused on addressing the unique beauty requirements of diverse customers.
Products
Thirteen Lune operates as a direct-to-consumer brand offering an array of skin care, makeup, hair care, and wellness items. Approximately 90% of these products come from Black and Brown-owned companies, with a focus on serving underrepresented communities of color. The remaining 10% are designated as Ally Brands, selected for their dedication to exclusivity and fostering meaningful change beyond the beauty industry.