TicketsNow
| Company type | Subsidiary |
|---|---|
| Industry | Ticket sales |
| Founded | 1992 |
| Founder | Mike Domek |
| Headquarters | Woodstock, Illinois , United States |
| Parent | Ticketmaster |
TicketsNow was established as an online ticket sales platform in 1992 by Mike Domek, with its headquarters located in Woodstock, Illinois.
History
Initially operating under the name VIP Tour Company, the business adopted the TicketsNow brand in 1999. The company earned recognition on the Inc. 500 list in both 2004 and 2006, reflecting its swift expansion among privately held U.S. firms. As one of the founding organizations of the National Association of Ticket Brokers (NATB), TicketsNow advocated for ethical standards within the secondary ticket marketplace.
Ticketmaster purchased TicketsNow in February 2008 for $265 million; the company continues to function as a fully owned subsidiary with independent management. Key competitors in the market include StubHub, TicketNetwork, Seatgeek, and Vivid Seats.
2009 Controversy
In 2009, customers attempting to purchase Bruce Springsteen concert tickets through Ticketmaster were redirected to TicketsNow, where tickets were offered at marked-up prices. This situation sparked criticism regarding Ticketmaster's possible practice of directing buyers to its affiliated broker site to increase ticket costs. Bruce Springsteen and the E Street Band described this as "a pure conflict of interest."
See also
References
- Ticketmaster CEO amenable to sale of TicketsNow, Reuters 26 Feb 2009
- Ticketmaster subpoenaed over reselling, Globe & Mail 3 Apr 2009